2012 is a year of change and the uncertainties. For the home industry, 2012 is a year of great change that is full of uncertainties. In 2012, we felt that the Chinese home furnishing industry, which has been deposited for more than 30 years, is experiencing tremendous changes in industry and market competition. Some even predict that this great change will decisively shape the basic form of the Chinese home furnishing industry in the next 10 or even 20 years. It is also the final decision on who will be in the Chinese home furnishing industry. Change is passed, and the general rule is long. Following the 2011 “10 Years of Changeâ€, we will set sail again at the Nansha Yacht Club in Guangzhou, specializing in the “Residents and Freshmen – 2012 China Home Furnishing Summit and Home Brand TOP10 Awards Ceremonyâ€, with excellent domestic homes. The leaders gathered together to talk about home and seek new life. [Interview time]: October 26, 2012 [Interview location]: 2012 China Home Leaders Summit [Interview]: Desheng Sofa Marketing Director Zheng Bin [Reporter]: Mr. Zheng, Hello! If you are to use one word to describe today's furniture industry, what word would you use to describe it? [Zheng Bin]: If I choose, I choose "normal" once. I think everything that is happening now is normal. [Reporter]: Even if the industry encounters such a bad thing, it is normal. [Zheng Bin]: I think these are normal from the national economic situation. As a home, this is a normal adjustment, which makes our industry more formal. [Reporter]: Under this year's situation, enterprises will make some changes to adapt to the market. What strategies does Desheng have? [Zheng Bin]: This year everyone said that the whole market is not very optimistic, but from the sales point of view, Desheng’s performance so far is flat compared with last year. Our focus this year is to let consumers really understand us, so the first is to do services, which is the most critical. It is very practical and practical for consumers to truly experience our things, and it is also very healthy and comfortable. Next we will use the main experience for the upper level, but it is useless to support the store. [Reporter]: So far, have these changes received the expected results? [Zheng Bin]: From the past Mid-Autumn Festival National Day holiday, it is still relatively good. In fact, home furnishing companies do not have any brand in the minds of consumers. It is based on the promotion between word of mouth and friends. We have spent 17 years in Desheng, so that consumers really feel the benefits, we are all regular customers. Even the mother bought it, and the daughter got married to buy it. Furniture is not the same as fast-moving consumer goods. It needs constant hype to allow consumers to buy ideas. [Reporter]: So, have you helped dealers to open up markets and increase sales? [Zheng Bin]: In fact, the dealers face difficulties and the factory is the same, it is also very serious. First, personnel costs, store rents, warehousing fees, and labor treatments continue to rise. If the factory only gives him cash support directly, it is useless. In order to enable dealers to have better sales, we have also done a lot of measures, mainly to make our products more and more adapt to the needs of the market, and more and more recognized by consumers, this is for dealers. It is also the most useful. [Reporter]: You estimate, when will the winter like this year pass? [Zheng Bin]: I think the winter should be just beginning, and it will be more severe next year. Why is it more serious? Because the threshold of the furniture industry is very low, many places are not standardized, resulting in many unqualified enterprises taking the lead, which also leads consumers to have no knowledge of furniture products; we hope that the entire industry can make some standards to make the market continue to be sustainable. Towards standardization, this is a good thing for the factory. [Reporter]: Our theme today is change and new life. What do you think of this theme? [Zheng Bin]: I think this is very good. As the media should organize such activities and inject positive energy into the whole industry, this is very good. As a manufacturer, I think this is very good and better for consumers. I thank you on behalf of the factory. [Reporter]: Thank you.
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