Yunfu is a famous stone capital in the country and even the whole world . Building stone is sold in all continents of the world. The basic marketing model now is to engage in luxury exhibition halls in various places and participate in related trade fairs across the country and around the world.
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This method can be said to be a huge investment, high marketing costs, bring great burden and risk to the enterprise, and these are the companies have to do, two rides difficult, there is no good way to solve this problem? The answer is yes, it is the prevailing e-commerce .
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One, e-commerce
The so-called e-commerce began to appear a few years ago, such as Alibaba, Taobao, Dangdang, etc., but it used to be B2B and C2C . That is, service providers provide online trading platforms. After many companies pay a certain membership fee, they become Members can publish supply and demand information; some open stores on the Internet, sell their products, and the settlement must basically be done through the settlement platform provided by the service provider.
And now, with the development of network information technology, enterprise-class e-commerce has become possible, so B 2C became popular, coupled with the company's own sales, production management system can seamlessly combine junction, stay at home, on the Can carry on the marketing, has brought to the enterprise to expand the market, saves the marketing cost the good business opportunity, especially to the stone industry.
Second, after the stone industry adopts e-commerce
As I said before , now the stone industry's marketing is mainly through the exhibition hall, to show the product to customers to choose. Among them, there is a feature that is not purely to display products, but also through the overall design, engage in practical scenarios to sell, so now the stone industry exhibition halls, are generally large-scale, luxurious decoration, like into the palace like, into Millions of small funds, big tens of millions. Moreover, it is not an exhibition hall. The major marketing centers all have, and the expensive rents are undoubtedly a huge marketing burden for companies. Once they are finished, they cannot be easily changed. With e-commerce, these costs can be greatly reduced. The enterprise e-commerce system can scan all its own products. The current degree of cleanliness is enough for the customer to see clearly. It can also use 3D technology to design and deploy the scene. In this way, as soon as the customer lands on the e-commerce system, he can clearly understand the product's performance, color, and pattern, and he can also see a variety of design spaces. This is also a great convenience for customers because of the inside of the computer. The design of three-dimensional scenes can be constantly changed, which greatly meets the requirements for companies to continuously introduce new products.
After customers browse products online, they can purchase products online and can pay through the bank's *** or debit card payment system (it is now very easy to do), and they can also be delivered on-demand. After receiving the customer's order, the manufacturer can send goods from the nearest warehouses, the nearest agent, and the logistics company through the back-end sales and production management system. If the goods are not in stock, they can immediately enter into the production order system to conduct unified production arrangement management.
All of these e-commerce, to facilitate some customers can buy what they need at home, no computer at home, and can also operate in the company's face in the door, eliminating a lot of time and energy. For enterprises, the investment is small and the effect is good. A business website is applicable nationwide, eliminating the cumbersome work of the exhibition halls across the country and saving huge costs. It is even more convenient for overseas sales. Do not go anywhere in the world to participate in various exhibitions.
Now investing in a medium-sized enterprise e-commerce website , from hardware to software also more than 500,000, plus design, management personnel, investment is not very large, compared to the huge investment spent in the various exhibition halls, it is really trivial Now. Therefore, we are sure that e-commerce in the stone industry can have a huge application prospects, it will also greatly change the current traditional marketing mode of the stone industry.
Third, the main problems faced
Based on the above analysis, it can be concluded that due to the technological development of the Internet, the professional division of labor in various industries, and the use of e-commerce by enterprises, there are no technical problems, payment settlement and logistics and distribution issues. The only thing that needs to be done is to change the tradition within the enterprise first. The concept of breaking the traditional marketing model, in addition, the company is best to first apply the computer production logistics management system, so that in the introduction of e-commerce can play a great role in its function. The wise man goes first. Today, in the increasingly competitive stone industry, whoever seizes the opportunity to take the lead in applying advanced marketing methods will be invincible.
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