The rapidly evolving Chinese furniture industry is undoubtedly also a bloody history of censure. In order to overcome the storm of international capital operation competition, the brand and scale of furniture enterprises should be large enough, and the simplest way to expand is to go public. The rapidly evolving Chinese furniture industry is undoubtedly also a bloody history of censure. In order to overcome the storm of international capital operation competition, the brand and scale of furniture enterprises should be large enough, and the simplest way to expand is to go public. However, behind the boom in the market, industry insiders frequently questioned: What is the real motivation for listing, ringing money, expanding the scale, or improving the brand? Is the timing of the listing under the industry crisis mature? At this stage, the fog behind these questions is still heavy. Since the listing of the first furniture company in the furniture industry, the industry's shock has not stopped. First, in the circulation field, Red Star Macalline shouted out the listing in 2012, and then news of the 100-year-old, Huayuanxuan and Other plans to list the GEM, and then the information of the listing of Dafuhao Furniture and Jinsheng Home. Now, the industry has reported that the Shenzhen Furniture Industry Association has tried to rely on the listing of exhibitions, stores, industrial education colleges, furniture newspapers and other projects. Different from the listing hotspots in the Internet field in recent years, the more hidden in the furniture industry's listing fever is the secret, even mixed with a certain degree of 'insight'. Get together and get listed: the 'ince' and 'make' behind the two days of ice and fire. Are some furniture companies listed for money? In this regard, Jin Fuya, deputy general manager Luo Xu believes that there is no such phenomenon of such money. 'At present, China's furniture industry is a low-cost, high-profit field. Both the boss and the industry are more speculative. To the macro aspect, the enterprise is for the society, and the ideological consciousness of many people has not yet reached this stage. According to industry sources, a furniture company that is rapidly making a listing plan has great signs of 'circling money'. Because its reputation in the industry has not been very good, its design capabilities are weak, many products are mainly based on copy. In the past year or two, it has invested heavily in the purchase of giant industrial parks in an attempt to make profits from land appreciation. According to informed sources in the industry, its capital chain has always had problems, and with a large amount of funds invested in industrial parks, liquidity is particularly tight, and the pressure on bank loans is relatively high. Therefore, the company began to make a vigorous pre-production by means of a spokesperson, marketing propaganda, etc., preparing for the listing, and its money-making attempts were clear. As a result, I have to reminiscent of the bright furniture of * years ago. In April 1996, Guangming Group Furniture Co., Ltd. was listed on the market. At that time, it was the pride of the furniture industry. However, after a lapse of years, Guangming Furniture (s*st Guangming), a listed company in the furniture industry that once had a great time, went to the founder and was arrested. The company went bankrupt and reorganized, and the market will be delisted. At the root of it, the suspicion of 'circling money' can never be separated. This also reflects a phenomenon: under the circumstance of the sudden listing of money, some lawless elements use (regulatory) loopholes, and the phenomenon of fraudulent listing has begun to appear. The phenomenon of the new stocks' performance has changed a lot in the past few years. Many new stocks have been listed with countless auras, and soon after the successful listing, the performance has changed. This has caused the investors who bought at the early stage of the listing to suffer a lot of losses. . Tearing the 'painting skin': all the 'eggs' under the market crisis Are some furniture companies listed for real money? To answer this question, we must first listen to the opinions of the industry on the furniture capital market and listing. The 3rd China Furniture Industry Innovation Forum concluded: improving innovation capabilities, enhancing core competitiveness, and transforming development models are all ways and means to help furniture companies get out of trouble, but the best way to get out of trouble is to 'list', Enhance the ability to resist risks. Hou Kepeng, Secretary General of Shenzhen Furniture Association: Industrial capital must be organically combined with operating capital, and this industry can continue to improve.
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