Abstract [China Superhard Materials News] 2015 has passed, and there have been many things in the past year, but most of them have been forgotten. The slogans of memory fragments may be such as: "Internet +", such as "transformation upgrade".....
[China's superhard materials network news] 2015 has passed, there have been many things in the past year, but most of them have been forgotten, and the memory fragments may be a few slogans: such as " Internet +", such as "transformation upgrade"... As an Internet media person in China's abrasives industry, "Internet" and "transformation upgrade" have been used by us to occupy too many news pages, but in 2016 At a certain moment in the beginning of the year, we suddenly felt obligated and more necessary to restore the true appearance of the “Internet†and “transformation and upgrading†in the past year. Internet panic
In 2015, the concept of “Internet +†was thrown at the level of the national government. For a time, the whole country was boiling, not only Internet companies, but also many traditional manufacturing companies suddenly found a panacea, as if it were Chinese manufacturing. Transformation and upgrading, cornering and overtaking are all just around the corner. Entrepreneurs are like a magical talk about the bright future of "Internet +", for fear that their business will not be related to the Internet. In 2015, the panic peak, all entrepreneurs are seeking transformation, even to the point of irrationality.
The reality is that in 2015, the situation of many Internet companies is actually not as optimistic as the manufacturing industry. Ma Huateng said that he would feel that Tencent would not survive every year for 17 years. Li Yanhong also said that he decided to invest 20 billion in the "O2O market" only to find a way to Baidu to survive. "Internet panic" is like a ghost in China's land, but also spread to the Chinese manufacturing industry. It is said that many Chinese manufacturing entrepreneurs are willing to invest in all their own homes to transform, even to a less rational level. For example, some enterprises have seen e-commerce and spent a lot of money, but the end result is that e-commerce has not been successful, but the online low-cost promotion has ruined the normal offline business of the company. This kind of situation abounds.
However, what is the actual situation? According to statistics: in 2015, online business accounted for less than 5% of all businesses, while offline business still occupies 95% of the market, and 5% can ruin 95%? For quite a long time, I am afraid this will not happen. At a time when the profitability of the Internet is far worse than that of the traditional industry, the sense of crisis in the traditional industry seems to be less necessary.
The myth of transformation and upgrading
A person is good at bicycles, but he sees that everyone is now doing cars, high-speed rails, and airplanes. So he has to change his car to make cars, high-speed rails, and airplanes. The end of this story does not need to be described at all. Everyone can immediately judge the ending. Although everyone can understand the story, in the shadow of "Internet panic", fear often leads to the loss of the most basic judgment.
Yes, "Internet +" is impossible for a person who only knows how to make a bicycle to make a car or an airplane. "Internet +" is also less likely to make a quality-free product become extremely popular. The transformation and upgrading of traditional manufacturing enterprises could not be achieved by the "Internet". "Standing in the wind, the pigs will fly" is just a "spiritual poison soup" that cannot withstand scrutiny.
Rationally, transformation requires money and time. What transformation and upgrade did you have without original accumulation? Empty talk about "transformation and upgrading" is just a castle in the air. If the enterprise has no money, there is no way to develop technology. If the enterprise has no money, it will not attract talents. Whoever translates will say, but what should be done?
Some people will say that let the market allocate, this view is definitely right in the long run. But in the short term? The market has eliminated these companies all at once, and it is impossible to eliminate the workers. Some workers will do the lowest-end saw blades and grinding wheels. They will not go to school when they are old. The new technology will not be learned in a day or two. A young man has to rely on him to raise his mind. Suddenly, the low-end enterprises in the entire Chinese manufacturing industry are B. Isn't this aggravating social contradictions? Therefore, under the premise of demanding harmony and stability in China, the Chinese government will not do this and will not allow this to happen. Therefore, the Chinese government has introduced the "One Belt, One Road" policy. The fundamental purpose of this policy is not to let enterprises transform immediately, but to give enterprises more time to develop and to be able to "upgrade" in the future.
How to transform, just grow
On the one hand, on the one hand, the Internet panic in China's manufacturing industry does not seem unnecessary. On the other hand, the country is still striving for valuable time for the “upgrade†of enterprises. What should enterprises do now? What is obvious is the two words - "growth."
As a new generation of connection technology, the Internet will surely generate huge dividends on the basis of the improvement of Internet infrastructure. Recalling the history of human development, because of the emergence of new connection technologies such as cars, trains and airplanes, human beings have continuously reconstructed the industrial chain and market of manufacturing: a mobile phone screen from Japan, an operating system from the United States, and processing assembly from China. And eventually sold to all over the world. The emergence of Internet technology has helped all of this orderly happen and proceed. Yes, everyone should understand that the Internet is like a car, train or plane in the virtual world. You don’t even need to understand its internal structure and design principles. Chinese traditional manufacturing companies can only take the ride, the Internet. Will bring the company to a distant place with faster speed.
Using the Internet to purchase, using the Internet to integrate the industrial chain, using the Internet to transport, and using the Internet to sell, cars, trains, and airplanes change the way people travel, and the Internet changes the way companies travel. As long as the company slowly masters all of this, it will be able to take root in the soil of Internet technology. By taking advantage of the dividends brought about by the development of Internet technology, researching emerging technologies, attracting high-end talents, and pursuing reasonable profits, companies will naturally “grow†healthily.
Conclusion
The best future is that a grinding wheel company will no longer be eager to "transform", but will be able to make the world's best quality grinding wheel.
And this is what we expect.
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