High-end wallpaper selling regardless of climate

All along, the peak season of China's building materials decoration industry has been defined as the spring and fall seasons. The decoration industry brands often focus on the Golden Week of May 1st and 11th. In the sales season of the industry, it is common to see various games between brands in terms of price discounts and promotion models. Rouran had two consecutive years of extraordinary promotions for off-season promotions, resulting in some changes in the traditional market operations of the entire decoration industry.

High-end wallpapers will not break the busy season and will break the decoration industry.

Off-season promotion in the building materials market was originally a kind of sales method for products to solve the inventory overstock due to long product sales period is too long, more common in small manufacturers and no-name decoration building materials, the ultimate can only achieve the effect of the consumption of a certain amount of inventory, And it will not be able to significantly increase sales during the quarter. However, the off-season sales promotion activities held for two consecutive years by Rouran Wallpapers attracted more consumers than in the peak season. As the first brand of domestic wallpaper, Rouran has always been known for its value-for-money products, its discount rate and many miscellaneous wallpapers for many years. Comparing the two or three folds, it did not provide more attractive price. Because of its unprecedented sales performance in the off-season, many people in the industry began to re-examine whether the off-season peak season in the decoration industry is still significantly different.

Affected by the influence of first-tier brands, the concept of light season has been weakened. After investigations have found that after the May 1st Golden Week was abolished, Chinese consumers began to no longer join in the excitement and chose to purchase materials with the majority of people at the same time. Mr. Zhao, a Beijing decoration and decoration material operator, said: “In the past, people used to buy materials for decoration. It was a time for the two Golden Weeks. The second was the promotion of major decoration materials brands during the Golden Week. Season has always been the main season of decoration, but in recent years, people’s concept of consumption has begun to change, and for the sake of material safety and taste improvement, it has begun to gradually favor the big brands in the renovation and building materials business. Promotional activities will not be too discounted, so there is no difference between off-season and peak season purchases. In addition, the cancellation of the May Day Golden Week is also very important."

Many people in the industry said that in the renovation of the building materials industry, first-line brands have formed enough influence, and consumers are paying more attention to lasting quality rather than momentary price, which makes many consumers no longer get together to buy decoration materials. Choose a promotion that follows a trusted brand. The reason why Rouran Wallpapers achieved sales success in the off-season was due to half of the wallpaper brand influence, and the other half came from changes in consumer attitudes.