Security market continues to expand product requirements

According to the "12th Five-Year Plan for Development of China's Security Industry", as of 2010, the total output value of China's security industry has reached more than 2300 billion yuan, of which the output value of security products is about 100 billion yuan. According to the "Planning" estimates for the industry during the "Twelfth Five-Year" period, the total output value of the security industry in 2015 will reach 500 billion yuan.

In addition to the existing "Safe City" project, the construction of "smart cities" in Shanghai, Beijing, Shenzhen, Ningbo, Wuhan and Sichuan in 2011 will provide the security industry with a larger market space.

Market applications are gradually extended from central cities, big cities to second- and third-tier cities and rural areas, extending from the coastal areas to the central and western regions and border ports, and have formed a certain amount of market demand.

It should be noted that with the adjustment of relevant industry policies, the demand for some security products is undergoing structural changes.

According to the association’s sources, in the past year, the state has issued a series of control policies on the real estate market, which has inhibited the high-end commercial housing market and launched large-scale construction projects for affordable housing. Affected by real estate control policies, the high-end market in the security industry of the building industry has shrunk relatively, and the demand in the low-end market has been strong.

With the deepening of regulation and control, some small-sized building companies with large financial pressure will be forced to withdraw from the market, while large-scale companies with strong capital strength will aim at the large-scale construction of affordable housing and affordable housing. Integrate markets and optimize business structure. Due to the nature of affordable housing, the selected building intercom products tend to be low-to-medium, so the sales volume of mid-to-high-end products will decline, while the sales volume of mid-to-low-end products will increase. The profit impact of the industry will gradually appear.

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