It is understood that Mengjie Home Textile has more than 2,700 terminal stores in 2012; Fuanna Home Textiles has an estimated 300 new outlets in 2012; Luolai Home Textiles is expected to maintain a net opening speed of 400-600 in 13 years. Whether it is to switch to the second and third tier markets, or open community stores, it seems unlikely that other home textile brands will exceed the three listed home textile companies in terms of the number of stores they open.
However, with the advent of the era of e-commerce, "home textile distribution" has gradually prospered, such a myth may be broken, home textile distribution came into being, let tens of thousands of people help you sell products become a reality. If Ma Yun’s Taobao solves the employment of tens of millions of people in China, then the distribution solves the problem of supply for these tens of millions of people.
Home textile distribution may become the next "investment to join"
With the e-commerce express, some home textile companies entering the e-commerce field have achieved enviable performance. While many home textile brands are envious, they are waiting to see if they should enter. They are worried about the lack of talent to form a team, the second is to worry about whether the investment can achieve results, and the third is to worry about the use of conflicts with offline franchisees... For many reasons, these home textile brands are only watching the fun outside the door. In fact, entering e-commerce is not only a way to open a flagship store, but also a new way out for distributors.
Although Vikko, Luolai, Mengjie, Boyang, Shengyu, Mercury and other textile companies have official flagship stores, they have also joined the distribution ranks, not letting this "meal". From the Tmall distribution platform, these brands are recruiting distributors. The conditions basically require sellers to drill 1 or more diamonds. Among them, the volume of Boyang and Mercury home textile distribution products ranks in the forefront of home textiles, which are 2,508 and 1,283 respectively. pen. From the Tmall distribution platform, it is not difficult to see that the traditional investment promotion of home textiles has already appeared on the Internet.
Home textile foreign trade enterprises to domestic sales to help
The home textile export market is cold, and the enterprises are busy turning to domestic sales, but how to open the domestic market? Many companies choose to imitate the existing home textile enterprises to join the business, but it is increasingly difficult to attract investment is also a common problem faced by domestic textile brands. The industry's foreign trade to domestic sales of small effective people believe that the export of home textile enterprises into the domestic market needs a point of convergence, the newly emerging "distribution" may be able to help companies that have just entered the domestic market.
Home textile distribution refers to the company providing product image data packages, which are authorized to be sold to online sellers. At the same time provide a generation of unconditional, unconditional return and other after-sales services, attracting a large number of high-quality online sellers to help sell products, to achieve rapid network-wide network.
When most home textile brands focused on the first-line market, some people rushed to the second- and third-line home textile market, no doubt they succeeded; when everyone turned their attention to the second- and third-line home textile market, some people were thinking about home textile community stores; When brands have established online flagship stores, is there anyone who is going to build home textile distribution first? Perhaps a well-known home textile distribution brand is being born...
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