In 2011, not to mention the entire economic environment, taking the real estate industry that is closely related to our industry has also gone through a low-to-high, high-to-low roller coaster, from the downturn in 2008, the reign of 2009, After 10 years of turbulence and 11 years of bleakness, what changes will the real estate industry bring to the entire building materials industry and the integrated ceiling industry? At the same time, after more than six years of development, the industry's competitive landscape is also changing. Industry brands are increasingly focused on high-end. Under such circumstances, what new trends will emerge in the integrated ceiling industry in 2012?
First: The rise of emerging media such as e-commerce The distance between consumers and enterprises has further narrowed With the rise of emerging media, especially e-commerce, such as the Internet, consumers are no longer single individuals, but have slowly formed a group. . Consumers are no longer passive in consumption. They have begun dialogues with distributors and dialogues with companies. They believe that through their own power they can change their passive situation. Consumers increasingly do not believe in authority, believe in intuition and reputation, and express their opinions on products. The rise of consumer groups indicates that the era of combined production and sales has arrived, and the voice of consumers has become the basic condition.
Second: The rise of the concept of new healthy consumption has been affected by various negative events, especially on the issue of food safety, which has aroused consumers' extreme attention to health and living environment. The convening of the Copenhagen Environmental Conference has aroused consumer concern for the low-carbon health and environmental protection of household life. Consumers prefer green products. If integrated ceiling companies can establish a healthy and environmentally friendly brand image, they will bring more market opportunities to product sales.
Third: The emergence of middle-class consumer groups With the rapid development of China's economy, China's middle-class groups have also gradually grown, and they have gradually become the main consumer groups of high-end products. For this group of consumers, they know that they do not necessarily have to buy high-end brands to decorate their home life. Many times, they will have their own choices, and they will integrate their own ideas into their home life. Because now everyone knows that, in fact, for the so-called brand name and brand name, it is advertisements that play much more, and the quality of the products is similar. Therefore, the integrated ceiling industry is gradually forming a new consumer market, that is, through the integration of ceiling products can meet the middle-income but the pursuit of fashionable consumer psychology, but also in line with their purchasing power.
Fourth, the rise of the female consumer power.
Relevant data show that in the United States, women control about 80% of consumer spending, which accounts for two-thirds of national GDP. According to the statistics of China's third census, women account for 48.7% of China's population, of which middle-aged and young women aged 20-50, who have strong spending power and have a large impact on consumption, account for about 21% of the total population. At the same time, surveys have shown that women often act as the “Chief Purchasing Officer†role in family consumption behaviors. Especially in the consumer products such as home building materials, it is the wife who takes the lead role.
Fifth, consumers are more pursuing new senses and brand experiences.
Nowadays, walking into the brand's experience shop and participating in the terminal's experience activities has become an important measure for consumers to understand the integrated ceiling. This also determines the increasing demand for product display in the current terminal store, and at the same time, the experiential design of the store terminal for the brand. The significance of it is also becoming more and more prominent.
In the face of changes in consumer trends in the future, the Chinese market for integrated ceiling companies and distributors may have three paths. The first is to focus on China’s rising urban new wealth market. It is reported that China’s urban new wealth families are expected to exceed 21 million; The second is to look for opportunities for product upgrading from the existing consumer groups in the second, second and third-tier markets, such as the renovation and upgrading of the consumer housing and second-hand housing markets. The third is to go down and the counties and rural areas will be the next billion. The consumer market.
First: The rise of emerging media such as e-commerce The distance between consumers and enterprises has further narrowed With the rise of emerging media, especially e-commerce, such as the Internet, consumers are no longer single individuals, but have slowly formed a group. . Consumers are no longer passive in consumption. They have begun dialogues with distributors and dialogues with companies. They believe that through their own power they can change their passive situation. Consumers increasingly do not believe in authority, believe in intuition and reputation, and express their opinions on products. The rise of consumer groups indicates that the era of combined production and sales has arrived, and the voice of consumers has become the basic condition.
Second: The rise of the concept of new healthy consumption has been affected by various negative events, especially on the issue of food safety, which has aroused consumers' extreme attention to health and living environment. The convening of the Copenhagen Environmental Conference has aroused consumer concern for the low-carbon health and environmental protection of household life. Consumers prefer green products. If integrated ceiling companies can establish a healthy and environmentally friendly brand image, they will bring more market opportunities to product sales.
Third: The emergence of middle-class consumer groups With the rapid development of China's economy, China's middle-class groups have also gradually grown, and they have gradually become the main consumer groups of high-end products. For this group of consumers, they know that they do not necessarily have to buy high-end brands to decorate their home life. Many times, they will have their own choices, and they will integrate their own ideas into their home life. Because now everyone knows that, in fact, for the so-called brand name and brand name, it is advertisements that play much more, and the quality of the products is similar. Therefore, the integrated ceiling industry is gradually forming a new consumer market, that is, through the integration of ceiling products can meet the middle-income but the pursuit of fashionable consumer psychology, but also in line with their purchasing power.
Fourth, the rise of the female consumer power.
Relevant data show that in the United States, women control about 80% of consumer spending, which accounts for two-thirds of national GDP. According to the statistics of China's third census, women account for 48.7% of China's population, of which middle-aged and young women aged 20-50, who have strong spending power and have a large impact on consumption, account for about 21% of the total population. At the same time, surveys have shown that women often act as the “Chief Purchasing Officer†role in family consumption behaviors. Especially in the consumer products such as home building materials, it is the wife who takes the lead role.
Fifth, consumers are more pursuing new senses and brand experiences.
Nowadays, walking into the brand's experience shop and participating in the terminal's experience activities has become an important measure for consumers to understand the integrated ceiling. This also determines the increasing demand for product display in the current terminal store, and at the same time, the experiential design of the store terminal for the brand. The significance of it is also becoming more and more prominent.
In the face of changes in consumer trends in the future, the Chinese market for integrated ceiling companies and distributors may have three paths. The first is to focus on China’s rising urban new wealth market. It is reported that China’s urban new wealth families are expected to exceed 21 million; The second is to look for opportunities for product upgrading from the existing consumer groups in the second, second and third-tier markets, such as the renovation and upgrading of the consumer housing and second-hand housing markets. The third is to go down and the counties and rural areas will be the next billion. The consumer market.
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