New features of China Construction Expo 2016: Whole house customization is the mainstream

The year is in spring. In order to comply with the voices of the industry and enterprises and meet market demand, in 2016, China Construction Expo (Shanghai) will be held on March 23-26 at the Hongqiao·National Convention and Exhibition Center in Shanghai. The overall scale of this exhibition remains basically the same, focusing on optimizing the quality, with the theme of “big customization, large doors and windows”, highlighting the system customization of the whole house, showing new products, new designs and new trends in the architectural decoration industry. The 2016 China Construction Expo (Shanghai) is progressing smoothly, with the following main features:

First, the Pearl River Delta enterprises are enthusiastic

The China Construction Expo (Shanghai) and the China Construction Expo (Guangzhou) are rooted in the same roots and are committed to becoming a “big chunk” architectural decoration industry event for the national industrial chain. In order to open up the East China and North China markets and even the national and overseas markets through China Construction Expo (Shanghai), the enthusiasm of enterprises in the Pearl River Delta region, one of the major producing areas in China, has not been reduced. Most of the first-line brands in the wardrobe and door and window industries have confirmed Exhibitors such as Europa, Weiyi, Marg, Siniman, Federal Gordon, Yadan, Aiig, Paya, Emperor, Fuos, Feiyu, Hennessy, New Standard, Rolandi, Yifa and so on.

Second, the Yangtze River Delta enterprises are enrolled

The China Construction Expo (Shanghai) has filled the gap in the large-scale architectural decoration exhibitions in the East China region without a national industrial chain. The active participation of enterprises in the Yangtze River Delta region has become a highlight of the China Construction Expo (Shanghai). For example, Jiangsu's custom home furnishing enterprises, Zhejiang's wooden door enterprises, Jiaxing's integrated custom-made enterprises, Yongkang's door and window enterprises, and Shaoxing's wall enterprises will be unveiled, including AIA , Gujia , Aopu , Jindi, Farwood , and Cheng. Maps, An Rida, Baile, Dahao and other famous brands in the industry, Ningbo, Wenzhou, Huzhou and other places are also actively registered. China Construction Expo (Shanghai) has become the best choice for many East China companies to participate in the annual exhibition.

Third, the industry leading brand enterprises participating in the camp continues to expand

China Construction Expo (Shanghai) is rooted in the "Yangtze River Delta", focusing on the differentiated market positioning of the region north of the Yangtze River and overseas markets, and the platform structure and system of the whole industry chain of the home building materials industry to create the distinctive features of the whole house customization. It has been recognized by the industry one after another. This year's exhibition will once again usher in a group of leading brands that are “first-time exhibitors”, such as the European-style custom-made homes, the Cobo Bolognese, the furniture industry's family, the integrated custom AIA, Aopu, wooden doors and wood furniture. Jin Di, Jia Baoli of the paint industry, etc. Their "first show" highlights the market's deeper recognition of China Construction Expo (Shanghai).

4. The importance attached by exhibiting companies to the exhibition has been greatly improved.

It is reported that some well-known furniture brands such as Cobo Boloni, Zhibang, Ile, KD, and Merlot have signed an exhibition agreement with China Construction Expo (Shanghai, Guangzhou) for the next three years. Industry brand companies not only actively participate in the exhibition, but also apply for venues to hold important new product release or marketing activities during the exhibition, such as AIA, Jindi, etc., and some even said that they would like to participate in China Construction Expo (Shanghai) as the most in the year. Important marketing campaigns to prepare. In order to meet the needs of exhibitors, the organizers will actively organize venues for major events for exhibitors, and provide various related supporting services to help many participating brands to organize activities. These have confirmed the significant increase in the importance of enterprises to the China Construction Expo (Shanghai).

5. Industry associations and some important industrial bases in East China

In 2015, China Construction Expo (Shanghai) was widely recognized both inside and outside the industry for its wonderful debut. In addition to the continued support of China Building Decoration Association, China Forest Products Industry Association, National Federation of Industry and Commerce Furniture and Decoration Industry Association and Guangdong Door Industry Association, this exhibition has attracted the active participation of new national industry associations and East China Local Associations. Industry influence has been further enhanced. In addition, Zhejiang Yongkang City, Zhejiang Door Industry Association, Zhejiang Haiyan County Integrated Ceiling Association, etc. also established cooperative relations with the exhibition to jointly build the only “big custom + large doors and windows” display trade platform in East China. Hong Kong Adsale Exhibition Services Co., Ltd. introduced themes of machinery, accessories and materials for the exhibition, expanded the upstream and downstream industries of “big customization + large doors and windows”, and further built China Construction Expo (Shanghai) into a large-scale exhibition platform of the whole industry chain.

Sixth, the "low-carbon lifestyle exhibition area" debut

Green, low-carbon, environmental protection and sustainable development are the mainstream of future consumption. In order to promote healthy lifestyle, this exhibition will jointly join the National Chamber of Commerce and Industry Furniture and Decoration Industry Chamber of Commerce, and open up a special “tech low-carbon lifestyle exhibition area at the core of the exhibition hall. ", and set up a special docking event, got positive feedback from industry companies. In the same period, the first “Internet + Design Low Carbon Technology Aldehyde Free Life Forum” will be held, and designers, Internet cafes and exhibitors will be invited to interact easily.

Seven, precision marketing focus on high-end audience in East China and North China

Under the favorable start of the first-ever popularity, this session will “deeply dig East China and fine-tune North China” in the promotion and promotion to further optimize the quality and structure of the audience and effectively meet the needs of exhibitors. The organizers will make full use of emerging media such as mobile internet and WeChat, and have deep interaction with many mainstream media in East China and North China, combined with more than 100 cities in East China and North China, facing nearly 500 building materials markets and more than 30,000 dealers. The “100 City Promotion” and “Wandianxing” activities were launched, and professional visitors were invited to visit and purchase. In addition, the exhibition intends to carry out in-depth cooperation with relevant industry associations in Shanghai and its surrounding provinces, and actively organizes visits by real estate developers, contractors, architects and interior designers to achieve more direct and effective docking between upstream and downstream.

Eight, on-site activities focus on industry hotspots

This exhibition further conforms to the development trend of the industry, grasps the hot spots of the industry, and provides a series of high-end, design-leading, and information-intensive industry conferences, forums and related activities for exhibitors and attendees. The exhibition will continue to focus on "Internet +", "smart home", "transformation development" and other hot topics, holding "custom 100" summit forum, China architectural decoration design summit forum, Asia-Pacific doors and windows and hardware industry summit forum, home industry development summit forum Wait for more than 30 high-end conference forums and other activities. In order to realize the effective docking of the industry, the exhibition site will invite high-end merchants such as domestic and foreign designers and real estate professional procurement groups to interact with exhibitors to bring more value-added experiences to exhibitors and visitors.

In July 2015, in order to further improve the quality of the Expo and provide a better trading platform for the industry with higher specifications, Guangzhou and Shanghai Construction Expo will be fully upgraded to “China Construction Expo”, forming Shanghai Hongqiao in March. In July, Guangzhou Pazhou was in a new situation of “two years in a year, two exhibitions in Shanghai and Guangzhou”. China Construction Expo (Shanghai) relies on the rich industrial base resources of the Yangtze River Delta, the huge market demand in East China, the strong radiation of Shanghai, and the time advantage of the “Golden March” of the building decoration industry, filling the entire industry in East China. The blank of the chain's large-scale architectural decoration professional exhibition. In March 2016, the China Construction Expo (Shanghai), which will be held at the Shanghai Hongqiao National Convention and Exhibition Center, will bring more, better and newer business opportunities to the architectural decoration industry with first-class exhibition quality and high-end merchant groups. !


More furniture exhibition information is available at http://

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