"The world's largest investment opportunity is China's urbanization." With the continuous increase in China's urbanization rate, a considerable number of people will be transferred to cities every year, which will bring about a substantial increase in investment and a rapid increase in consumption. A percentage point of urbanization corresponds to tens of thousands of consumption and investment. Future urbanization is a huge engine of China's economic growth.
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As the real estate market driven by urbanization is more concentrated in second- and third-tier cities, a populous province like Sichuan will face huge opportunities for development. The home furnishing industry, which is one of the pillar industries of Sichuan's economy and the real estate downstream industry, is also bound to present good prospects for a second take-off.
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Familiar with the mainland market, Sichuan furniture has obvious advantages
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Industry insiders believe that under the premise of favorable new policies, Sichuan furniture has more industrial advantages, product advantages and channel advantages. After years of dedicated development, Sichuan has become China's third largest furniture manufacturing base after Guangdong and Zhejiang. It is especially worth mentioning that Sichuan Furniture is based on the domestic second and third-tier markets and is well versed in the market's consumer behavior and product demand. Unlike furniture companies in coastal areas of Guangdong and other regions, most of the coastal enterprises are export-oriented. Under the general trend of industrial transfer in the east, traditional furniture industries are restricted by land use in coastal areas. Without a foothold for development, there is bound to be a weak competition. The development of new urbanization has brought more market prospects to the furniture industry. In a new round of market competition, Sichuan furniture companies have obvious advantages.
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Sichuan has built a furniture industrial park in many places and has formed a complete industrial chain
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In the western home furnishing industry centered on Chengdu, Sichuan, Xindu, Chongzhou, Pengzhou, Qionglai, Dayi and other places have built large-scale furniture industrial parks. Furniture manufacturing, distribution and trade clusters centered on the "Chengdu Furniture Industrial Park" have radiated Covering the southwest and even the whole country. In the new capital Longqiao and surrounding areas, excellent home furnishing enterprises such as Emperor Standard, Good Scenery, Sunshine Linsen and so on are gathered. Industry insiders analyzed that Sichuan's home furnishing industry has formed a whole industrial chain from furniture manufacturing, research and development, training, business to upstream furniture hardware support, which is conducive to the expansion of Sichuan furniture enterprises.
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Rong Yuwei, Secretary General of Sichuan Furniture Industry Import and Export Chamber of Commerce
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While consolidating the existing market, the enterprise establishes a market early warning mechanism, writes possible future changes into the enterprise's development plan, and makes a decision one step ahead to lead the trend of consumer trends. As an industry chamber of commerce, in the face of new policies and market changes, it actively assisted companies to dig deep into market resources, organized hundreds of Sichuan furniture companies to hold "furniture to the countryside" activities in southern counties, and achieved sales of over ten million in three days. It is understood that the successful operation of Shenxin Taifu International Home Expo Center in Nanxian County, Nanchong City is a model for Sichuan Furniture Import and Export Chamber of Commerce to launch Sichuan furniture enterprises into the tertiary market.
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Wang Zisong, President of Chengdu Xindu District Furniture Association and President of Good Landscape Furniture
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More people becoming urban population means that they need to change their living conditions, and they need to buy new furniture, which will bring a new round of explosive growth in the furniture market and offset the downturn caused by the real estate market. influences. If marketable products are developed, supplemented by reasonable prices and good services, the entire home furnishing market will sweep away the haze and usher in new growth opportunities. At the same time, furniture companies also need to make effective changes and innovations to adapt themselves to new changes in the market.
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