Recently, the Municipal Commission of Commerce released statistical data showing that 11 companies participating in the trade-in process sold more than 200,000 pieces of cabinets, sofas , beds, tables and chairs, with sales of 1.305 billion yuan. For the flooring industry, trade-in is not a new topic. There is also trade-in for the floor.
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Replacement of furniture to increase sales
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Earlier this year, the Municipal Commission of Commerce stated that the furniture trade-in will achieve an 11% growth target this year, reaching 855 billion yuan. Judging from the data currently released, it has far exceeded the target set at the beginning of the year. According to the introduction of the Municipal Commission of Commerce, since June last year, 11 participating enterprises have traded 205,626 pieces of cabinets, sofas, bedding, tables and chairs for four types of furniture, with sales of 1.305 billion yuan, accounting for 31% of the total sales of four types of furniture The sales of four types of furniture increased 22% year-on-year, and the sales of various types of furniture increased 18% year-on-year.
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As an important measure to boost consumption, Beijing had piloted a one-month furniture trade-in policy in 2012. The data showed that during the one-month pilot period, furniture trade-in sales boosted the city ’s furniture sales for the month by 11.9%.
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The Secretary-General of the Beijing Market Association Home Furnishing Branch stated that the replacement of old floors with new ones will stimulate consumption again and create reasons for consumers to eliminate old building materials. As building materials are replaced with old ones, they help consumers realize the replacement of old building materials with relatively poor environmental protection and energy saving, and they will also make new contributions to environmental protection and resource conservation.
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It was learned that the "trade-in" for a floor store previously introduced was that when the merchant delivered the new floor to the home, the consumer filled out the "floor" trade-in "recycling form" and gave the old floor to the merchant for recycling. Experts analyzed that although the "trade-in for new" marketing model is an effective way to solve the problem of old flooring, but to a certain extent, it also increases the operating cost of flooring dealers, and its enthusiasm is not high.
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"Many old floors are useless for recycling, and it is difficult to be feasible at the operational level for trade-in. This type of activity is just a promotional tool. Merchants can try to operate if they have enough profit space, but I believe most of them Pure online merchants who have enough profit space to support them will not choose such activities. "Industry experts also gave their own views.
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