There is no strange reason for the big brands in Yunnan's wooden door market

After years of development, wooden doors have become an independent industry and have received more and more attention and become a part of home improvement. The wooden door industry has been developed in Yunnan for more than 20 years. Despite its unique resource advantages, the wooden door industry in Yunnan has not experienced major development, and there has been no significant development of wooden door brands.

Looking at the Yunnan market, there are a large number of wooden door manufacturers or small-scale workshops in China, and many well-known wooden door companies across the country have also come. However, there has been no significant impact on the wooden door brands. In the table of the “National Commodity Product Quality After-sales Service Double Commitment Activity of the National Market Engineering Wooden Door Enterprises” recently announced by the China Timber and Wood Products Distribution Association Wooden Door Professional Committee (referred to as the “Wooden Commission”), more than 130 wooden door companies are on the list. Among these well-known enterprises, Meixinmen, Anyang Doors, Jindi Doors, Zhimu Doors, Zhisheng Wooden Doors, Guanniu Wooden Doors, etc. all have dealers in Kunming. However, after investigation, it was found that these wooden door companies, which have a certain brand influence in the country, have been operating in Kunming for many years, but they have been in an obscure state and have received “cool encounters” from the market. Some even have basic survival difficulties. The wooden door market in Yunnan seems to fall into a strange circle, an unbranded circle. Who moved the Yunnan wooden door "brand" cheese?

Local home improvement concept

The wooden door market in Yunnan is relatively "abnormal." In general, the share of the door in the home decoration should account for about 8-10% of the total renovation cost, but in Kunming, the total number of doors in the entire home improvement is only 3-5%, and the decoration costs are mostly spent. Few people on the floor or tile spend money on the door. Many people give the production of the door to the construction company and they do not want to go to the professional wooden door store to pick the wooden door. The lack of effective dissemination of knowledge about wooden door products has restricted the development of the wooden door industry.

Due to the low level of social concern, the market information of the industry has not been circulated for a long time. In addition, there are still a lot of people who give the production of the door to the construction company for on-site customization or assembly. Most people do not want to go to the professional wooden door store. To select, the knowledge about the wooden door products cannot be effectively communicated, which has caused the development of the wooden door industry to be restricted.

Consumers weigh heavily, light quality

Yunnan's wooden door companies have unique resource advantages. Most of the wood is taken from the province, and the production and operation costs are relatively low. The low threshold has caused small businesses to disturb the market order, and at the same time, it has also contributed to the consumer's “small-cheap” mentality. In the local few hundred dollars you can buy a set of doors, but also with locks, belts installed. The brand of wooden doors due to good technology, a trick basic to more than a thousand dollars. The price difference caused the brand wooden doors to “cold” in Yunnan. Due to the low prices, the local wooden door companies did not receive sufficient attention from the market. Consumers generally weigh heavily in price and quality, which is the main reason for the long-term growth of the industry. The consumer's consideration of the door basically stays on the price. The wooden door industry is a “small and weak industry” in Yunnan and lacks the proper voice.

At present, in addition to the immature business operators and the immaturity of the consumer market, the lack of necessary publicity and guidance in Yunnan's wooden door market is one of the reasons that hinder the development of the industry. In such a market environment, the development of the wooden door brand in Yunnan is a long way!