US regulators warn artificial diamond producers: Don't advertise falsely!

Abstract Recently, US regulators have told producers of diamonds in the laboratory that if they do not clearly indicate how their diamonds are manufactured, they may be fined and face penalties. The US Federal Trade Commission, which is responsible for investigating allegations of deceptive advertising (FederalTrade...

Recently, US regulators have told producers of diamonds in the laboratory that if they do not clearly indicate how their diamonds are manufactured, they may be fined and face penalties.

The Federal Trade Commission, which investigates allegations of deceptive advertising, revealed on Tuesday that it had sent letters to eight jewelers warning them not to deceive consumers.

The Federal Trade Commission said it found online advertising by some jewelers, suggesting that consumers' diamonds made in their labs are natural gemstones that are mined.

The Federal Trade Commission said, "These letters warn them not to use any gemstone name, including diamonds, to describe counterfeit or laboratory-made gemstones, unless the product is clearly and clearly disclosed in front of the product name. ""

The Diamond Producers Association welcomed the intervention of the Federal Trade Commission, calling it an "important step toward business transparency and consumer protection."

According to the Diamond Manufacturers Association, “it is clear that a synthetic diamond manufacturer must clearly describe its origin before using the word diamond.”

The Federal Trade Commission has criticized companies that have labeled lab-made diamonds as "ecologically conscious."

“It is exaggerated to call a gemstone made in a laboratory eco-friendly or sustainable, because the energy required to produce a gem in a laboratory is enormous.”

“One of the most popular methods of producing synthetic diamonds today, high pressure and high temperature, requires three presses to create temperature and pressure.”

Although the diamonds produced in the laboratory account for only a small portion of the diamond market, they are growing rapidly and have brought profound problems to the industry. Laboratory-made gemstones are chemically identical to natural gemstones.

Last year, Anglo American's De Beers decided to start selling lab-made gemstones, trying to lower the price of these artificial gemstones and separating them from natural gemstones.

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