Guangzuo, Jingzuo and Su are the three major schools of mahogany furniture, which has led to the development of mahogany furniture industry in Guangdong, Beijing and Jiangsu and Zhejiang. With the changes of the times and industrial development, the redwood industry in some regions has gradually weakened, and some regions have gradually risen. Today, the three mountains of Guangdong Zhongshan, Zhejiang Dongyang and Fujian Xianyou have formed. Guangdong is the birthplace of Guangzuo Furniture. The mahogany furniture industry in Zhongshan, Guangdong has been developed for more than 30 years. For more than 30 years, Zhongshan has become the benchmark in the mahogany industry, and the accumulation of the mahogany industry in Zhongshan has become more and more solid. However, these are not enough for the Zhongshan Redwoods to sit back and relax. In recent years, the national redwood industry has blossomed everywhere, especially the rapid development of the Dongyang Redwood industry, which has caused great threat to the Zhongshan Redwood industry. Dongyang “Shendu†cited thinking 1. Dongyang declared “China's mahogany furniture capital†In April, Dongyang City, Zhejiang Province officially declared “China's mahogany furniture capitalâ€; in June, Dongyang Municipal Government will promote the declaration of “China's mahogany furniture capital†The work was officially included in the key work items. At the same time, Dongyang City will also carry out the “Dongzuo†furniture brand culture into the historical and cultural city activities, and actively prepare for the 4th National (Dongyang) Redwood Furniture Dealer Conference in September. According to media reports, Dongyang City has 867 registered woodcarving mahogany furniture manufacturers, 747 business households, and more than 35,000 employees. Last year, the industry realized an output value of about 6.5 billion yuan. 2. Overview of Zhongshan Redwood Industry Zhongshan Redwood Industry is scattered in Dayong, Shaxi and Sanxiang Towns. Dayong Town is one of the earliest large-scale mahogany furniture production bases in China. Shaxi Town is the largest distribution center of mahogany furniture in China. One (Longdu Hongmu Furniture Expo Center and Longdu Redwood Furniture Business Center), and Sanxiang Town is one of the largest Ming and Qing old furniture distribution centers in China. The vast majority of mahogany furniture enterprises are located in the two towns of Dayong and Shaxi, especially the mahogany industry in Dayong Town. Starting in the 1980s, some mahogany furniture companies have even grown up with the development of local industries. It has been more than 30 years old. Dayong Town is known as the “Professional Town of Chinese Redwood Furniture Productionâ€. This is the first furniture industry area jointly named by China National Light Industry Association and China Furniture Association. It has been in the mahogany furniture industry for nearly 30 years. Benchmarking. According to statistics, there are currently more than 500 mahogany furniture enterprises in Zhongshan, including more than 300 Dayong, more than 200 Shaxi, and more than 20,000 employees. 3. What does “industrial capital†mean? What is the "industrial capital"? This not only means that the local regional industry is large and powerful, but also emphasizes that it is the core of the national industry and has a representative position in the industry. Then, what does Dongyang declare as “the capital of Chinese mahogany furnitureâ€? Or what does it mean for the Zhongshan Redwood industry? At present, Zhongshan Redwood Industry occupied more than 60% of the market share of similar products in the national mahogany furniture market; once, Zhongshan was the first and even the only place for the national mahogany furniture dealers to pick up the goods; once, Zhongshan gathered the top mahogany furniture practitioners in the country; At one time, Zhongshan was the largest industrial region in the country with the most complete industrial chain. Such Zhongshan Redwood industry has lost market share bit by bit in recent years, and has been caught up by other industrial areas, almost losing its position as the industry leader. Even so, compared with the status quo of the redwood industry in Zhongshan and Dongyang, the Zhongshan Redwood Industry still has enough strength to declare the “China Redwood Furniture Industry Capitalâ€, but it has been first settled by Dongyang. Dongyang “Shendu†not only proves the strength of Dongyang Redwood Industry, but also reflects many problems in the development of Zhongshan Redwood Industry. Analysis of Zhongshan Redwood Industry 1. The industry's weak energy writer once heard such a joke in the mouth of a mahogany furniture company in Zhongshan: “The full-bodied pig has to take a nap.†The boss’s so-called “full pig†", refers to the current Zhongshan mahogany furniture industry. In the minds of many Zhongshan Redwood business owners, Zhongshan’s industry boss position will not be shaken, but they rarely go out to see the development of other regional industries. Many local mahogany business owners also run real estate business. They are well funded and have gone through the initial basic accumulation stage. Compared with many companies in Dongyang that use bank loans to achieve capital turnover, Zhongshan’s mahogany companies are obviously much less stressed. These have made the local bosses in Zhongshan “much easier to do business than the foreign bossesâ€, and it is this “easy†that many of the mahogany companies in Zhongshan have begun to satisfy the status quo, just to keep the old customers at hand, not Then consider issues such as enterprise transformation and model upgrade. Even in the face of the bleakness of the entire industry this year, some companies are also planning to “work hard†with other companies, rather than actively expanding sales channels. In addition, Zhongshan has not yet formed a large-scale large-scale mahogany furniture professional store, but the opposite is the huge contrast of the market in Dongyang for four consecutive years. 2. Conservative thinking and weak brand awareness At present, most of the mahogany furniture industry is only a regional brand. There are only a handful of high-profile brands in the country: Zhejiang's annual red, Fujian's Liantianhong, Guangdong's Jiangmen Taishan Xinglong, Shenzhen Friendship is home, the United States, Guangzhou Panyu Yonghua, Shanghai's air traffic control, Beijing's Yuan Henry, and the Zhongshan area may also be able to compete with Hongguxuan. It can be seen that among the top mahogany furniture brands, the mahogany enterprises in the Zhongshan area are only “has a seatâ€. Then compare the three industrial bases of Dongyang, Xianyou and Zhongshan. People who have been to Dongyang will be shocked by the overwhelming billboards of mahogany furniture. There are no gaps in the eyes. Even in the mountains on the roadside, they are filled with mahogany furniture billboards. Although the industrial strength of Xianyou is the weakest among the three places, it is also not soft in terms of advertising investment. The billboards around the highways around it can always see the figure of mahogany furniture. Compared with the proactiveness of these regions, Zhongshan mahogany furniture companies generally show a weak brand awareness. There are more than 10 companies that use billboards on the highways in more than 500 enterprises, and the billboards in the industrial areas are not. There are many, and most of these companies that do outdoor advertising are foreign companies. Of course, the more advertisements are not played, the better, but this reflects the different levels of investment in brand building in different regions. In addition, the owners of Zhongshan mahogany furniture enterprises generally have conservative ideas. Many companies stick to their achievements and satisfy the status quo, slow down or even stop the pace of development. Many enterprises have almost no investment in product innovation and market expansion. 3. Serious brain drain In recent years, there has been a shortage of labor in the coastal areas, and the Zhongshan mahogany furniture industry is also trapped. Zhongshan used to be the first choice for most woodworkers. The big companies here have more opportunities and more treatments. A large number of senior technicians in the industry are gathered here. Zhongshan has created one piece of mahogany furniture. But this advantage has gradually been flattened in the rise of other regions. The rise of the Dongyang mahogany furniture industry and the substantial increase in the treatment of technicians in the Pearl River Delta and other regions have not only allowed many Dongyang workers to return to work, but also workers in Sichuan and Jiangxi have begun to move to the Pearl River Delta and other regions. In recent years, Zhongshan has rarely cultivated outstanding mahogany craftsmen. Many local people are reluctant to engage in hard-working carpentry work due to the improvement of living standards. Dongyang City has been actively setting up carpentry training classes since 2009. Based on the original Dongyang woodcarving technology, the systematic training of mahogany furniture production has not only greatly eased the employment problems of Dongyang Redwood enterprises, but also improved the Dongyang mahogany furniture process. Level. 4. The government pays insufficient attention to the fact that the core position of the industrial market is gradually lost. Zhejiang Dongyang Woodcarving City has been funded by the government. It has given Dongyang mahogany furniture enterprises many benefits in terms of investment promotion, and held the China (Dongyang) Woodcarving Rosewood Furniture Expo in November every year. Dongyang Hongmu Furniture Market is the main sponsor and organizer of China (Dongyang) Dealer Conference. Its chairman, Mr. Li Liming, is the president of Dongyang Redwood Furniture Association; the industry association of Xianyou area is the Fujian Provincial Association, which has enhanced its organization. Grade; China's largest handicraft professional trading market - Putian Arts and Crafts City was listed as a key project in Fujian Province at the beginning of preparation; the China (Putian) Strait Arts and Crafts Expo hosted by Putian City promoted the "Xian Zuo" mahogany furniture art. Whether it is Dongyang or Xianyou, its exhibitions have achieved good results and won more market resources for regional industries. In 2001, Dayong Town hosted the “China's First Redwood Furniture Development Seminar and Dayong Hongmu Furniture Boutique Exhibitionâ€. In September 2009, Dayong hosted the “China (Dayong) Redwood Furniture Famous Product Expo and the 2nd China Redwood Furniture Development Seminarâ€. In response to strong demands from businesses and the community, Dayong decided to hold the "China (Dayong) Redwood Furniture Famous Products Expo" from March 16th to 23rd. At this point, Dayong completed the transformation from the eight-year event to the annual event. In 2011, the third expo was ushered in, and the first national (Dayong) dealer conference was held concurrently. In 2012, the “China (Dayong) Redwood Furniture Famous Product Expo†was held from the industrial base to the Zhongshan Expo Center, renamed “China (Zhongshan) Redwood Furniture Expoâ€, and abandoned the representative of Dayong Town. The regional brand slogan "Through the ancient and modern to lead the fashion." Although the name of the Expo has changed from “Dongyong†to “Zhongshanâ€, Dayong has always occupied a dominant position in the entire Expo. Shaxi and Sanxiang Towns have participated in the hosting business and organized exhibitors. “Three Towns Exhibition†"There is no name." The mahogany furniture industry is the pillar industry of Dongyang and Xianyou. Therefore, it has been highly valued by the local governments of Dongyang City and Xianyou County, and the Fujian Provincial Government is also concerned about the development of Xianyou Arts and Crafts. However, the mahogany furniture industry is not the pillar industry of Zhongshan City. The direct benefits to Zhongshan are not obvious. Therefore, the Zhongshan Municipal Government has not paid much attention to the mahogany industry, mainly relying on the free development of the township, which led to the Zhongshan Redwood Exhibition. The scale of the scale is not high and the influence is insufficient. The Zhongshan mahogany furniture market lacks planning and support. Some suggestions for the planning and development of Zhongshan Redwood Industry: 1. Better industrial foundation, strengthen brand building Zhongshan Redwood Furniture Industry has developed to today, and has its unique advantages, which has laid a solid industrial position. From the industrial base, the Dahong redwood industry has gone through more than 30 years, and has moved from capital accumulation to industrial transformation. Although the Dongyang redwood industry has developed rapidly, it has only formed scale in these three and five years. Most enterprises are still in the stage of primitive capital accumulation; although the scale of Xianyou Redwood Industry is large and the number of enterprises is large, most of them are small workshop-style enterprises, and the industrial strength cannot compete with Zhongshan. The solid industrial foundation is the cornerstone of the brand development of Zhongshan Redwood Industry. In the mahogany furniture industry, “Zhongshan†is a symbolic term. The Zhongshan Redwood Industry already has a good regional brand foundation. This brand is born from the 30 years of Zhongshan Redwood. It is based on people’s word of mouth. The accumulation of word of mouth cannot be easily shaken. Zhongshan Dang cherishes this unique industrial advantage, actively utilizes and exerts the influence of regional industrial brands, strengthens corporate brand building, and completes industrial transformation and upgrading as soon as possible. 2, the technical level is relatively high, strengthening the innovation and research and development of mahogany furniture products homogenization has always been a major problem affecting the development of the industry, most of the company's products to imitate the Ming and Qing furniture style, the industry plagiarism is serious, so many mahogany furniture companies do not Willing to invest in innovation and research and development. In addition, the industrial bases of Dongyang and Xianyou are relatively weak, and most enterprises do not have enough innovative R&D capabilities. In contrast, Zhongshan has a large number of enterprises that have been developing for more than ten or twenty years. These enterprises are rich in capital and talented people. For example, Hongguxuan, Zhongfei, Qidianju and other enterprises have been designing and developing "new Chinese" mahogany furniture. Something has been gained. In addition, Zhongshan's core technology in the production of mahogany furniture - the technical level of the drying process is also the industry's top. Drying is critical to the quality of mahogany furniture, and the drying of Southeast Asian wood is a worldwide problem, which has led to many
Pet screens have become a popular choice for pet owners seeking a durable and reliable solution to protect their windows and doors from the antics of their furry friends. These screens are specifically designed to withstand the scratching, clawing, and jumping of pets, ensuring long-lasting performance. Made from a strong and tear-resistant material, pet screens effectively prevent pets from damaging or escaping through windows and doors while still allowing for ventilation and visibility. With their reinforced construction, pet screens offer peace of mind, knowing that your pets are safe and secure indoors. Whether you have cats, dogs, or other pets, pet screens provide a practical and pet-friendly solution for maintaining a comfortable and secure home environment.
Pet Screen,Polyester Pet Screen,Pvc Coated Pet Screen,Pet Insect Screen
Jinwu Glass Fiber Co., Ltd , https://www.jwnetwindows.com