In the Suzhou furniture market, I recently saw a story told by a FMCG dealer, and it feels a bit similar to our home market!
Mr. Chen said: I inserted a manufacturer's knife into my heart and stuck it in the deadly part! Let's listen to Mr. Chen's story together! Maybe you will feel the same!
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Mr. Chen, an agent in Zhejiang Province, complained to the author that the XX brand he had been acting for more than half a year had not received any notice, and the agency rights were actually transferred to the new agent by the manufacturer. In addition, they are also regarded by retailers as "scammers" without agency rights.
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Mr. Chen said: Recently, when his salesperson ran the store, he found that many retailers did not believe that he had the agency right, and was told that another agent was operating the brand.
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The growth of FMCG companies requires more powerful agents. There will be measures to update the blood and the survival of the fittest. These Mr. Chen can still understand, but what makes him very angry is that when he called the company responsible person to ask, the answer was no. A few days later, a new agent in the area informed him to stop operating the brand immediately. When Mr. Chen called the company again, the company actually played "Tai Chi" and blamed each other . This had to make him doubt the motive of the company.
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"Enterprises keep calling, asking for money, and changing agency rights without making money. The intention to circulate money is obvious." Mr. Chen said that the agency situation in Zhejiang and Jiangsu markets is very chaotic. Only the provincial and municipal representatives of Zhejiang There are six or seven, covering Jinhua, Yiwu, Wenzhou, Taizhou, and Hangzhou, with overlapping regional markets.
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The reputation right has been violated, and the investment of tens of thousands of dollars in the previous period has also been floated. Mr. Chen no longer wants to represent the brand, but even so, there are still problems: there are more than tens of thousands of goods on hand, and the enterprise Ask him to solve it himself.
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"It's not food, you can eat it every day." The attitude of the company is really chilling, and even one of the company's beauty guides said: "There is no confidence in such a brand to sell."
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According to Mr. Chen, as early as March XX when the China Merchants Fair was held, there was already a "black box operation" situation, and a number of new agents were signed.
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For those old agents, the agency policy is very harsh. The original area needs to be handed over to the new agent. It can only operate a few areas in the city. The monthly payment is still 100,000 yuan. The money back is also 100,000 yuan.
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This is the story of Mr. Chen, and may also be a microcosm of many dealers ...
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Honghu Meijia believes that in recent years, the economic situation is not good, but the sales task of home furnishing companies has not decreased with the changes in the market, but has increased year by year, so the dealers ’elimination rate and mortality rate are also very high.
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The decline in consumption caused by the financial crisis and the credit crisis caused by some home furnishing brands are becoming accelerators for the reshuffle of low-speed enterprises.
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There is no doubt that the current disadvantages faced by furniture dealers are rare in recent years, including the inevitable reshuffle brought about by Industrial upgrading and market adjustment;
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The damage caused to the brand and the market by the dealers' improper operations in the past is now superimposed together, which is even worse.
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 But in any case, for the dealer, to carry out the furniture business is the bottom line of its survival.
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 At the same time, I also advise the majority of home furnishing enterprises to cherish their dealer friends. Without them, your brand may still be a small brand.
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 Thousands of dealers have lifted up your brand and helped you capture the market and lay the ground. It is the majority of distributors, unloading at night, delivering during the day, pulling the goods back for a penny, delivering hard, selling goods ... , Brand awareness, market share.
With the rapid development of the home furnishing market, the number of dealers has also doubled. What kind of role relationship between dealers and manufacturers? Is the former stung by the latter? Or is the latter uncle?
At least in the editor's perception, most manufacturers should hope that the more agents, the better! Because it can spread products to a wider market.
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 The distributor is a strategic partner of the manufacturer, and a high-quality distributor is a scarce resource. It costs a lot to develop and replace a distributor.
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 No formal manufacturer does not want to create a win-win situation with dealers, and no formal manufacturer will cut off dealers lightly, only to say that shopping malls are like a battlefield-there are no eternal friends, only eternal benefits.
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 Wish more brands and distributors will be deeply bundled and cooperate in 2019, and manufacturers will win a win-win situation. I wish more dealer friends not only hard work, but also earn money.
More information on the home furnishing industry is on GO Jiaju!
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