Analysis of Yongkang Hardware Security Door Enterprise Sales Three Strategies

At present, Yongkang City has become the nation’s most important industrial base and R&D base for anti-theft doors. Local production and distribution companies rush to Yongkang later. “It is imperative that Yongkang should be used as a security door.” This is an indisputable fact. The reason why it has such influence is clearly inseparable from the unique sales strategy of Yongkang Security Doors.

Pay attention to advertising effectiveness. Entering Yongkang, billboards stretching tens of kilometers on both sides of the road, advertisements of lampposts in the middle of the road, seat covers on long-distance buses, and huge billboards in prominent locations in the city are all impressive. Yongkang security door manufacturers mostly attach great importance to advertising. The annual China Hardware Fair attracts many buyers from all over the world to gather Yongkang. Old customers observe the market to place orders, and new customers understand the market to find sellers. At the expo, many exhibitors invited the band to play or distribute information, and they tried their best to attract customers. At present, Yongkang's security door companies mostly adopt these effective and relatively inexpensive methods to promote their own businesses and promote product promotions.

Hardware City is an important window for displaying the hardware industry of Yongkang. Many foreign businessmen come to Yongkang to seek business opportunities through Hardware City. Therefore, at the Hardware Street and Jiujie Street of Jincheng Market, these two 100-meter-long small streets are lined with sixty-seven anti-theft door merchants, dozens of brands of security doors, interior doors, garage doors and other varieties. This sales, there are many anti-theft door locks accessories. It can be said that the hardware city has become the supporting “window” for Yongkang display security doors. This platform has become an important part of the anti-theft door sales chain.

The establishment of regional (city) level regional agencies is directly managed by the headquarters. This method without the provincial agency has great flexibility and operability, which can avoid the occurrence of the sales performance of the province due to poor performance of the selected dealer. The direct delivery from the headquarters to the regional (city) level regional agents can reduce the cost of intermediate links. Since the general (city) level market is also the terminal market, it directly corresponds to consumers, so that consumers can get lower price products and facilitate market expansion.

Set up an office and extensively look for agents. The establishment of Yongkang's anti-theft door corporate sales channels and the application of network technology are important means for expanding sales. Relying on the advantages of Hardware City, and by the east wind of the Expo, merchants from all parts of the country and even from all over the world came to see each other. The large anti-theft door companies such as Bu Yang, Qunsheng, and Wang Li often set up offices in some important provinces to coordinate the deployment of goods, regulate local prices, and conduct after-sales service work.

Relying on a sound logistics system to promote product sales. The establishment of Yongkang Logistics Center will undoubtedly become a booster for the development of the security door industry. Every evening, as soon as it goes to the logistics center, one can see a large trailer loaded with security doors and shipped across the country. The logistics systems in Shandong, Heilongjiang, Yunnan, Hainan, Hunan, and Yongkang have basically covered all parts of the country, which greatly expands the sales space of security doors.

The first session of the Expo will provide wings for the Yongkang security door industry. In September 2009, Yongkang was awarded the title of “China Gate City” by China Construction Metal Structure Association. This is undoubtedly a sounding gold medal in the Yongkang anti-theft door industry. The first China International Door Industry Fair held in the first half of this year was based on the theme of “Gather Together, Win Together, Cooperation and Win-Win”, with the goal of creating professional exhibitions for the door industry, insisting on internationalization, specialization, branding, and marketization. The latest developments and trends of the portal industry have actively promoted exchanges and cooperation between domestic and foreign companies, and provided better service platforms for door companies to display their brand image, negotiate cooperation trade, understand industry trends, exchange industry technology, and cultivate product brands.

The first session of the Expo was one of the most professional and authoritative and most influential brand exhibitions in the industry of China's door industry, through various forms of product display and industry exchange activities, with its own features, impacts, and standards. It has truly become the "barometer" and "wind vane" of the door industry. Through the successful holding of the first door expo, the flow of door products and production factors will be accelerated, the upgrading and structural optimization of the door industry will be promoted, and the sustainable and healthy development of the Yongkang industry will be promoted.