The Spring Festival has become the golden season for merchants to make money in a year. In the first "Golden Week" of the Year of the Rabbit, many home, building materials, and furniture stores in Beijing opened "as early as possible", and some stores were open all day long. "Discount", "gift" and other promotional methods were staged in turn to attract consumers as much as possible .
After the festival, the home store will open "as early as possible"
For home, building materials, furniture stores, the Spring Festival has become "short". Close the door "as late as possible" before the holiday and open it "as early as possible" after the holiday to extend the "golden" business hours of the Spring Festival as much as possible.
According to the reporter's knowledge, many stores such as Beijing Jinyuan Store, North Fourth Ring Road, Shangwu Home Living Museum and other home stores will open after the third day of the year; Red Star Macalline , Lanjing Lijia, Jimei and other major stores The fifth day of the official business. B & Q, Aijia Home, Oriental Home, etc. will still operate as usual during the Spring Festival. IKEA only "rests" on the first day of the first lunar month.
Yin Bo, general manager of Lanjing Lijia Home Plaza, said that despite the seven-day holiday, it was open on the first eight days of the previous year. This year, the fifth day of the business is adopted, and the holiday is in advance. "It is to facilitate the" family "holiday process, gather together to buy products."
In this regard, Sun Wei, chairman of Beijing Shichuang Home Investment Co., Ltd. agreed. Sun said that the process of purchasing building materials and decoration, especially the decoration process lasts a long time, suitable for the Spring Festival. As a result, the company officially started business on the third day.
Store decoration products popular in the Spring Festival
The positive welcoming move of the Beijing Home Furnishing Store has achieved certain results during the Spring Festival of the Year of the Rabbit. All major stores ushered in a good passenger flow, and the turnover of the stores achieved a larger increase than the same period last year.
Hu Haosong, the manager of the operation management department of the house, revealed to reporters that the turnover of the house of Jinyuan, North Fourth Ring, and Shilihe during the Spring Festival compared with the same period last year, the total growth of about 30%. Liu Yang, deputy general manager of Chengwaicheng and general manager of building materials center, said that during the Spring Festival, the store held a "New Year gift" event, which drove the sales of the store and increased the number of passengers. Yin Bo, general manager of Lanjing Lijia Home Plaza, frankly stated that the daily operating income during the Spring Festival is more than one million.
It is reported that the turnover of the store during the Spring Festival increased, benefiting the market for home improvement products. Hu Haosong, the manager of the management department of the actual home, revealed that the proportion of soft-decorated products in the overall sales has increased. Furniture, home accessories, bedding, etc. are very popular among consumers. At the entry point of Shangwu, only during the Spring Festival, it achieved an increase of about 70%.
Year of the Rabbit home industry or blowout
Since the housing market regulation policies were introduced in 2010, the home furnishing industry market has continued to slump, and Beijing's home furnishing industry has completed the model "upgrade" in the cold winter. During the interview, the reporter found that the industry expressed full confidence in the market this year. Some people in the industry even said that the home furnishing industry may be in a blowout situation this year.
Chen Huai, director of the China Urban and Rural Construction Economics Institute, once pointed out at the Sohu Home New Perspective Forum that China is still in an era of absolute housing shortage. As the home furnishing industry downstream of the real estate industry, it will leverage the real estate development to produce a vigorous growth trend.
Hu Haosong, the manager of the operation management department of the home, agrees with this. He believes that although the housing market regulation policy is intensively introduced, it mainly controls the investment demand in housing consumption. Housing still exists as a rigid demand. Overall, the home furnishing industry in 2011 The trend is still very optimistic.
Yin Bo, general manager of Lanjing Lijia Home Plaza, explained that housing prices will soon reach the bottom, and consumers who hold currency for purchases will soon start buying houses. At the same time, the government is concerned about the construction of affordable housing, and this field will become one of the main forces of future market demand. Therefore, he believes that the household industry may blow out, or even produce large-scale concentrated consumption like volcanic eruptions.
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