In the current home furnishing market, sellers are usually divided into three categories, namely, husband and wife, large-scale company-operated sellers, and the rest are sellers of "small and large" size.
In the Shanghai market, these three types of sellers are also coexisting. Only because of the relatively high operating costs and high risks in the Shanghai market, there are relatively few groups of large-scale sellers operating in a corporate manner, which are few and far between.
So what is the current survival status of these three types of sellers, is it as worrying as the data from the online survey shows. We separately understand and interview these three types of sellers.
Wu Haiming, the executive director of the China Association of Sellers, was one of the targets of our interview. Knowing the author ’s interview with the seller ’s living conditions in Shanghai, Wu Haiming In his busy schedule, he squeezed out three hours of precious time, introducing his personal feelings and the status quo of the sellers.
"The Shanghai market is getting harder and harder. Especially after May 1st last year, the business is obviously bleak. After a year of being 'busy', many peers have lost money." Wu Haiming said the difficulties of current sellers. It seems that the Shanghai market is indeed not optimistic. In the data of the online survey, most netizens believe that the proportion of the loss of the Shanghai seller group reached 70%. The author asked Wu Haiming what his views were on this data. "In the sales group of our Shanghai Federation of Sales Unions, the statement that '70% is loss-making 'is similar to what I understand. I calculated it last year and it was only guaranteed." Wu Haiming lit the cigarette in his hand , Continue to tell us what happened to him: "The self-made sellers here on Shanghai Yuexing Macao Road have accumulated a certain amount of wealth and capital after years of development. They bought houses and cars and took root in Shanghai. And like We originally had 30-40 such members (not including those who joined later), and now there are only 5 people. Because the operating costs are too high, some dealers cannot afford to withdraw from the Shanghai furniture market. "
Are 30% of people really profitable?
Before visiting the Shanghai market, the author also did some "little homework". Among them, the industry has a point of view: the slightly better-selling dealers in the Shanghai market have a common feature, that is, they have a good cooperation with the manufacturers. Wu Haiming also agrees with this view. "For example, Fan Jinyu of Yiju Industry Co., Ltd. I think it is very good for her cooperation with the manufacturer. She should be profitable last year." Wu Haiming thinks so. Among the Shanghai sellers and shopping guides we contacted, even the store Of the staff, people who know Fan Jinyu, think she was part of a 30% profitable group last year. As a result, we also specifically interviewed Fan Jinyu. If divided into three categories of sellers, Yiju Industry Co., Ltd. should belong to the middle category.
The last interview with Fan Jinyu was more than a year ago. When I saw her this time, she seemed to be a little more mature. I wonder if it was related to market pressure last year? Asked about her views on the Shanghai market last year, "Last year should be the most difficult year since I entered the furniture industry." Fan Jinyu is much more straightforward than the last interview. "Many colleagues said that you did a good business last year and should have a surplus. , How can it be difficult? "
"Many people think that I made money last year. In fact, my overall business situation last year was basically the same. There are a few shops that make money. However, due to the impact of the market environment, there are also a few that are losing money. The number of stores accounted for 25%. "Fan Jinyu's answer was a bit unexpected. Since some stores have been losing money, why not withdraw. Fan Jinyu believes that perseverance in the store is not only a consideration of practical interests, but also a mixture of perseverance and recognition of the prospect of furniture. "One is for the long-term cultivation of the brand, the second is to maintain a good communication and supply channel with the manufacturers, and the third is to be optimistic about the future development prospects of the entire furniture market."
Struggling in the quagmire, and some dealers still have not withdrawn their stores in a loss situation, more of a helpless choice. Because the investment ratio is too large, it has fallen into a quagmire. Wu Haiming calculated an account for us: the newly opened store, with an area of ​​200 square meters, needs hard decoration of more than 200,000 yuan. If it is removed, the more than 200,000 yuan will be thrown away. To open a new store in Shanghai, the average cost is 500,000 yuan, including decoration and accessories. In addition to the three-month rent, more than 700,000 yuan will be required.
700,000 yuan is not too much for "big sellers" and can be tolerated by small and medium sellers, but for the couples, 700,000 yuan is a lot of money . During the interview, some sellers of husband and wife who did not wish to be named said that the middle-tier sellers had the greatest impact. Because there is no corporate operation, there are several stores, even ten. When the market situation is good, poor stores can also save capital. However, in the "disaster year" when the market is deserted, half of the stores are losing money and they can't eat it. Husband and wife sellers are also having a hard time. Faster-developing merchants said: "Some funds are relatively weak. Distributors like husband and wife are beginning to fade out of the market. The factory brand has also changed, and the vacancy rate of shopping malls has increased significantly. The way to reduce the area of ​​the store and reduce the number of stores. Therefore, some shopping malls have shrunk in a large area, and may even cause an inverse ratio. "
The signs of disaster are looming. According to the general feedback from the dealers, Yuexing Store on Macau Road in Shanghai, Red Star Macalline on Zhenbei Road, Red Star Macalline in Wenshui Store, Scissors and Stone Cloth are the stores with good overall operating conditions. The reporter discovered during the visit that these stores still have vacant storefronts, and even some stores have double-digit vacancies. This is still true of stores that are considered to be well-managed, and the rest can be imagined.
In Shanghai Red Star Macalline Pudong Shanghai South Store, the luxurious decoration is comparable to a five-star hotel, and the shopping environment is comfortable. But the strange thing is that even on Saturday, there is very little passenger traffic, sparse. A total of more than 60 stores from the first floor to the sixth floor are vacant, surrounded by wooden boards, and a patrol form is pasted on the middle of the spray painting, which details the "record site situation record form". The record table shows that the vast majority of these 60-odd stores say "Unmanned Construction" from January to the reporter's visit.
From the existing facts of unmanned construction, we can infer that there are two reasons. First, due to the overall sluggish market situation, after the dealers withdrew their stores, the new dealers did not come in, resulting in vacant stores. Second, some dealers think that it is not a good time to expand. After signing an agreement with the mall, they fled and waited and waited for the opportunity.
Huang Chengjun, deputy general manager of Shanghai Yuanmei Home Furnishing Chain, predicted: Shanghai's market in 2010 is likely to be the situation of many secondary and tertiary markets in 2011. If everyone does not face this problem, 2010 will be tragic and 2011 will be a disaster.
This statement is accepted by most dealers. At present, there are more and more furniture stores in Shanghai, more and more areas, and higher and higher rents. A single store selling 200,000 yuan has profits in almost every city, but in Shanghai it can only protect the capital.
Driven by this industry reshuffle, the pattern of factory brands, dealers, and stores has also begun to change.
Huang Chengjun said: "The vacancy rate of shopping malls has increased significantly. In the past, some shopping malls with large passenger flows and high rents have been renovated five times since the beginning of May last year and before the Spring Festival. The most intuitive appearance. "Huang Chengjun believes that there is no possibility of change. Despite the strong market, the market has made some changes and compromises in the market downturn. But if the store fails to make a fundamental solution this year, it is dangerous regardless of changes in the market.
And how do dealers in this crisis view the possibility of changing the current situation?
The industry believes that there is no possibility of change. If this danger reaches a certain critical point, there may be a collective defection of the dealer group, then the store will be very dangerous.
In the Shanghai market, these three types of sellers are also coexisting. Only because of the relatively high operating costs and high risks in the Shanghai market, there are relatively few groups of large-scale sellers operating in a corporate manner, which are few and far between.
So what is the current survival status of these three types of sellers, is it as worrying as the data from the online survey shows. We separately understand and interview these three types of sellers.
Wu Haiming, the executive director of the China Association of Sellers, was one of the targets of our interview. Knowing the author ’s interview with the seller ’s living conditions in Shanghai, Wu Haiming In his busy schedule, he squeezed out three hours of precious time, introducing his personal feelings and the status quo of the sellers.
"The Shanghai market is getting harder and harder. Especially after May 1st last year, the business is obviously bleak. After a year of being 'busy', many peers have lost money." Wu Haiming said the difficulties of current sellers. It seems that the Shanghai market is indeed not optimistic. In the data of the online survey, most netizens believe that the proportion of the loss of the Shanghai seller group reached 70%. The author asked Wu Haiming what his views were on this data. "In the sales group of our Shanghai Federation of Sales Unions, the statement that '70% is loss-making 'is similar to what I understand. I calculated it last year and it was only guaranteed." Wu Haiming lit the cigarette in his hand , Continue to tell us what happened to him: "The self-made sellers here on Shanghai Yuexing Macao Road have accumulated a certain amount of wealth and capital after years of development. They bought houses and cars and took root in Shanghai. And like We originally had 30-40 such members (not including those who joined later), and now there are only 5 people. Because the operating costs are too high, some dealers cannot afford to withdraw from the Shanghai furniture market. "
Are 30% of people really profitable?
Before visiting the Shanghai market, the author also did some "little homework". Among them, the industry has a point of view: the slightly better-selling dealers in the Shanghai market have a common feature, that is, they have a good cooperation with the manufacturers. Wu Haiming also agrees with this view. "For example, Fan Jinyu of Yiju Industry Co., Ltd. I think it is very good for her cooperation with the manufacturer. She should be profitable last year." Wu Haiming thinks so. Among the Shanghai sellers and shopping guides we contacted, even the store Of the staff, people who know Fan Jinyu, think she was part of a 30% profitable group last year. As a result, we also specifically interviewed Fan Jinyu. If divided into three categories of sellers, Yiju Industry Co., Ltd. should belong to the middle category.
The last interview with Fan Jinyu was more than a year ago. When I saw her this time, she seemed to be a little more mature. I wonder if it was related to market pressure last year? Asked about her views on the Shanghai market last year, "Last year should be the most difficult year since I entered the furniture industry." Fan Jinyu is much more straightforward than the last interview. "Many colleagues said that you did a good business last year and should have a surplus. , How can it be difficult? "
"Many people think that I made money last year. In fact, my overall business situation last year was basically the same. There are a few shops that make money. However, due to the impact of the market environment, there are also a few that are losing money. The number of stores accounted for 25%. "Fan Jinyu's answer was a bit unexpected. Since some stores have been losing money, why not withdraw. Fan Jinyu believes that perseverance in the store is not only a consideration of practical interests, but also a mixture of perseverance and recognition of the prospect of furniture. "One is for the long-term cultivation of the brand, the second is to maintain a good communication and supply channel with the manufacturers, and the third is to be optimistic about the future development prospects of the entire furniture market."
Struggling in the quagmire, and some dealers still have not withdrawn their stores in a loss situation, more of a helpless choice. Because the investment ratio is too large, it has fallen into a quagmire. Wu Haiming calculated an account for us: the newly opened store, with an area of ​​200 square meters, needs hard decoration of more than 200,000 yuan. If it is removed, the more than 200,000 yuan will be thrown away. To open a new store in Shanghai, the average cost is 500,000 yuan, including decoration and accessories. In addition to the three-month rent, more than 700,000 yuan will be required.
700,000 yuan is not too much for "big sellers" and can be tolerated by small and medium sellers, but for the couples, 700,000 yuan is a lot of money . During the interview, some sellers of husband and wife who did not wish to be named said that the middle-tier sellers had the greatest impact. Because there is no corporate operation, there are several stores, even ten. When the market situation is good, poor stores can also save capital. However, in the "disaster year" when the market is deserted, half of the stores are losing money and they can't eat it. Husband and wife sellers are also having a hard time. Faster-developing merchants said: "Some funds are relatively weak. Distributors like husband and wife are beginning to fade out of the market. The factory brand has also changed, and the vacancy rate of shopping malls has increased significantly. The way to reduce the area of ​​the store and reduce the number of stores. Therefore, some shopping malls have shrunk in a large area, and may even cause an inverse ratio. "
The signs of disaster are looming. According to the general feedback from the dealers, Yuexing Store on Macau Road in Shanghai, Red Star Macalline on Zhenbei Road, Red Star Macalline in Wenshui Store, Scissors and Stone Cloth are the stores with good overall operating conditions. The reporter discovered during the visit that these stores still have vacant storefronts, and even some stores have double-digit vacancies. This is still true of stores that are considered to be well-managed, and the rest can be imagined.
In Shanghai Red Star Macalline Pudong Shanghai South Store, the luxurious decoration is comparable to a five-star hotel, and the shopping environment is comfortable. But the strange thing is that even on Saturday, there is very little passenger traffic, sparse. A total of more than 60 stores from the first floor to the sixth floor are vacant, surrounded by wooden boards, and a patrol form is pasted on the middle of the spray painting, which details the "record site situation record form". The record table shows that the vast majority of these 60-odd stores say "Unmanned Construction" from January to the reporter's visit.
From the existing facts of unmanned construction, we can infer that there are two reasons. First, due to the overall sluggish market situation, after the dealers withdrew their stores, the new dealers did not come in, resulting in vacant stores. Second, some dealers think that it is not a good time to expand. After signing an agreement with the mall, they fled and waited and waited for the opportunity.
Huang Chengjun, deputy general manager of Shanghai Yuanmei Home Furnishing Chain, predicted: Shanghai's market in 2010 is likely to be the situation of many secondary and tertiary markets in 2011. If everyone does not face this problem, 2010 will be tragic and 2011 will be a disaster.
This statement is accepted by most dealers. At present, there are more and more furniture stores in Shanghai, more and more areas, and higher and higher rents. A single store selling 200,000 yuan has profits in almost every city, but in Shanghai it can only protect the capital.
Driven by this industry reshuffle, the pattern of factory brands, dealers, and stores has also begun to change.
Huang Chengjun said: "The vacancy rate of shopping malls has increased significantly. In the past, some shopping malls with large passenger flows and high rents have been renovated five times since the beginning of May last year and before the Spring Festival. The most intuitive appearance. "Huang Chengjun believes that there is no possibility of change. Despite the strong market, the market has made some changes and compromises in the market downturn. But if the store fails to make a fundamental solution this year, it is dangerous regardless of changes in the market.
And how do dealers in this crisis view the possibility of changing the current situation?
The industry believes that there is no possibility of change. If this danger reaches a certain critical point, there may be a collective defection of the dealer group, then the store will be very dangerous.
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208
Potassium Chlorate,High Purity Potassium Chlorate,Bulk Potassium Chlorate,General Potassium Chlorate
Rucheng Sanxing Electric Chemical Co.,Ltd , https://www.3xchemical.com