[China Aluminum Network] Once, many consumers believe that since it is a door and window accessories brand enterprises, quality should be guaranteed, the price is lower than similar products, why not? Then, some companies in order to provide "cheap" The products are licensed to small companies that do not have high-efficiency scale production advantages and low-cost technology and management advantages. These small companies are likely to use inferior raw materials in order to obtain a profit margin for survival. Production costs, the implementation of low-cost low-quality operating mode, so that the product is "cheap" but it is not "good material", such products in the high-end market is difficult to base and accepted and recognized.
Our country is in the process of large-scale urbanization and the construction of new countryside. The demand for door and window accessories for the team building is still large. As the window and window accessories industry has not yet formed a mature market for mature technology innovation and a fair competitive market, it is difficult to achieve “good quality and low priceâ€. This has given many small and medium-sized enterprises a chance to survive, and has occupied the majority share of the low-end market. —Products are cheap.
The price and quality of products have a certain dependence on the minds of consumers. If we can continue to innovate and improve technology, or increase the efficiency of large-scale production with batch and standard quality control, or introduce advanced concepts and improve internal management, Reducing production and operating costs, such price reduction sales are undoubtedly one of the advantages of companies participating in market competition. On the contrary, it may have the opposite effect.
In late March 2017, the government’s macro-control on the real estate market and the increase in purchases in the property market have greatly limited the cash flow of developers. Some developers proposed to reduce the cost of purchasing construction materials, and suppliers can guarantee quality. Reduce the price by a certain percentage and then sign the supply contract. Otherwise, talk about it. As a door and window accessory company to ensure product quality but also to reduce prices, nothing more than to reduce production costs, or reduce profits or even lose money, or to carry out OEM production.
A brand enterprise, in order to ensure that "good material" strict price (quality and price parity) does not drop, accept the long-term test of the market; can also guarantee the "good thing" and hope to continue to occupy the market, tap the potential of price reduction in many aspects (quality , low price). Companies that pay attention to long-term development know how to maintain the right choice in the relationship between “good material†and “cheapâ€. Only when the company pays more attention to technological innovation and quality improvement, will it be the best policy to adopt the high-end line; In the market, the so-called “good things†and “low prices†are more reflected in low-quality materials, no quality requirements, and no services, and one-sided pursuit of low prices.
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