The luxury and atmosphere of European-style furniture make many consumers who pay attention to the quality of their homes put it down, and the high price of European-style furniture makes many consumers discouraged. Hongkong Hongji Decoration, a well-known local home improvement company, recently signed a strategic cooperation agreement with Camiga International Furniture Group of Italy, and jointly invested in the establishment of Changsha Camiga Furniture Co., Ltd., the localization of European furniture production will launch 100% more suitable for domestic home use Pure wood furniture products.
Eliminate circulation and reduce costs
The furniture factory invested by Changsha Kamiga Furniture Co., Ltd. covers an area of ​​more than 10,000 square meters, and various pure wood furniture products will be successively put on the market. It is understood that home improvement companies and international home furnishing groups are the first cases in Hunan to invest in the construction of factories, and are rare in the country.
In the building materials industry, sanitary ware, ceramic tiles, cabinets, lighting and other manufacturers regard European-style products as the focus of research and development. The same is true of the furniture industry, with European-style tables, chairs, beds, cabinets regarded as high-end and tasteful symbols, the European trend is the strongest in the entire home furnishing industry.
Hong Kong · Hongji Decoration Chairman Zhang Fu introduced that European-style decoration style is not only the first choice of many villa owners, but also favored by ordinary owners. But the price of European-style furniture is staggeringly high, especially for pure wood furniture. The price of tens of thousands of yuan for a bed keeps ordinary consumers away.
In fact, the production cost of a set of European-style furniture is much lower than its selling price. From the factory leaving furniture to the consumer's home, logistics, agents, dealers and other layers of links make the price of furniture at the terminal high. Zhang Fu said that European-style furniture will be produced locally and will be directly promoted to consumers by home improvement companies. The circulation cost will be greatly reduced.
European-style furniture to achieve tailor-made
After the decoration is completed, the owner purchases the furniture by himself, which is the traditional mode of home improvement. Although large and small enterprises have introduced concepts such as overall home improvement and bag check-in, the actual operation of the traditional model has not made substantial progress. The reason is that most decoration companies do not have a physical industry and cannot really provide furniture products and furniture to consumers. Consumers still have to buy separately.
A common phenomenon is that some high-end consumers choose to buy furniture from Guangdong furniture companies. The wear and tear caused by transportation in the future is not to mention, and the size and style of furniture have become the biggest problem. Zhang Fu told reporters that many customers report that the size of the room is abrupt, and the collision of colors and styles is very common. Zhoutu Lawton spent a lot of money to buy high-end furniture, but it was regrettable that he did not get the unexpected effect.
Only completely tailor-made can fundamentally solve the above drawbacks. Zhang Fu revealed that Camiga Home Furnishing Group is co-developing and designing Camiga M series European-style furniture with Hongkong · Hongji Decoration. The series is made of 100% pure natural wood. The original Italian design concept guarantees a pure European style, and can be customized according to consumer room types and individual needs.
Traditional decoration towards complete home improvement
Large size, heavy colors, and complicated details are the biggest characteristics of European furniture. This type of furniture is magnificent when it is used in a villa with enough space. However, if it is used in ordinary three-bedroom and four-bedroom spaces, it will appear depressed and chaotic. It is not necessarily suitable for Chinese families to completely copy the European design.
Zhang Fu introduced that the Camiga M series is a European neoclassical series improved according to the needs of domestic consumers. This series was jointly developed by the designer team of Hongkong TOP Master Design Club and Camiga Professional Designers, which achieved the integration of pre-decoration and later furniture design. In this way, European-style furniture can also be perfectly integrated into the space of ordinary room types. Inside, complete home improvement is achieved.
Industry experts said that brand decoration companies are committed to improving and achieving complete home improvement services, that is, from the early decoration to the late furniture accessories, the decoration company will solve it in one step. Dongyi Risheng Decoration has invested hundreds of millions of dollars to build a world-class woodwork product production base. Since Zitian Decoration opened a golden barn furniture and accessories firm that provides professional services for high-end customer furniture and accessories, Hong Kong · Hongji Decoration held hands with Kami Canada Home Furnishing Group has set a new model for complete home improvement.
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