Abstract At present, China's sanitary hardware industry is in a passive position in Europe and the United States, and some emerging foreign bathroom hardware markets are full of opportunities for development. Nanan Sanitary Hardware has developed a good market in South America, the Middle East, Southeast Asia and Africa in recent years. Export performance. South America...
At present, China's sanitary hardware industry is in a passive position in Europe and the United States, and some emerging foreign bathroom hardware markets are full of opportunities for development. Nanan Sanitary Hardware has developed a good export in recent years in South America, the Middle East, Southeast Asia and Africa. Performance. South American market representative: Brazil
South America has a geographical area of ​​more than two Europe and is rich in resources, but the processing industry is not developed, especially in the electromechanical products industry. According to Xiaobian's understanding of the sluggish situation in the European and American markets, the South American market is full of opportunities. Actively exploring the South American market is an important road for Chinese sanitary hardware companies to seek overseas development. Among them, Brazil is the largest piece of cake in South America.
The development of the bathroom hardware industry is closely related to the development of real estate and infrastructure construction, and Brazil currently has two very strong development drivers in this regard:
The first is Brazil's economic acceleration plan. Brazil's current urbanization population already accounts for 81% of the total. However, the infrastructure of many cities is still lagging behind. Therefore, in its ongoing economic acceleration plan, it includes housing for low- and middle-income people. In the year, the relevant investment has reached 429 recalls. The construction of a large number of new houses and the establishment of public facilities have brought a lot of demand to bathroom hardware products.
Secondly, this year's World Cup and the 2016 Olympic Games will be held in Brazil. Therefore, Brazil's procurement needs will increase significantly in the next few years. Among them, the 2014 World Cup involves 12 cities, and the investment in new and renovated hotels in 12 cities is 1 billion US dollars. Only one city in Rio will build 30 new hotels and build 30,000 new rooms. In the 2016 Olympic Games, the Brazilian state government has invested more than 60 billion in the construction of the new stadium and the Olympic Village. This is two important opportunities for China's bathroom hardware companies to expand exports.
If Chinese sanitary ware companies can achieve good development in Brazil, they can also spread to neighboring countries such as Argentina and Peru.
Middle East Market Representative: UAE
Compared with countries and regions such as the United States and Europe, the Middle East has fewer trade barriers and is still a mature market. The Middle East is currently experiencing three major changes that have had a positive impact on China's trade with the region: Iraqi reconstruction, free trade proliferation and economic development. These changes are not only beneficial to the evolving economic system of the countries in the Middle East, but also bring new business opportunities to Chinese enterprises. Many local brands are growing up, and they need to have smart, powerful suppliers to compete with them and compete for more international market share. This is better for Chinese companies with a certain reputation than just selling products. More valuable opportunities.
Among them, the United Arab Emirates is experiencing unprecedented prosperity in the real estate industry. The construction of high-end residential and hotels has brought about a strong demand for medium and high-end sanitary hardware products.
According to the planning of the UAE government, the UAE will invest 14% of its annual oil sales for many years, including the construction of 500 international hotels with more than 3 stars, 200,000 villas and 60 mosques, with the aim of bringing Dubai to the UAE. The three major cities of Abu Dhabi and Sharjah have become international tourism cities in the Middle East. The UAE’s annual building growth rate will reach more than 25%. In the next 10 years, the UAE will invest at least 100 billion U.S. dollars in construction, which makes the prospect of the bathroom hardware market very broad in the UAE.
In addition, according to China's customs statistics, the bilateral trade volume between China and the United Arab Emirates reached US$5.81 billion in 2003, an increase of 49.1% year-on-year. Among them, China's exports to the United Arab Emirates reached US$5.04 billion, an increase of 46%. The UAE has become China's largest export trading country in the Middle East. It is expected that the bilateral trade volume will increase sharply in 2004. This favorable situation can play a powerful role in promoting the export of Chinese sanitary hardware companies.
Southeast Asian market representative: Vietnam
In Asia, where the economy has always been the most developed, one is the Middle East and the other is Southeast Asia. However, due to the geographical location and the time and degree of development, Southeast Asia has not been able to produce ceramic sanitary hardware. The number of sanitary hardware companies is not much. For the neighboring China, this is a piece of "fat" by the Chinese Weiqi.
In Southeast Asian countries, Vietnam has vigorously developed its economy in recent years and provided excellent conditions for foreign companies, which has made many foreign companies willing to invest here, which has promoted the rapid economic prosperity of Vietnam. In the 1990s, Vietnam’s economic development rate has exceeded 8 percent, which shows the strong characteristics of its economic development.
In the rapid development of the economy, the development of the Vietnamese construction industry is also very rapid, bringing a large number of bathroom hardware products. If China's sanitary hardware companies choose to develop the Vietnamese market, they can not only have good prospects, but also enjoy some preferential measures of local policies.
African market
Africa is not like a place where many people are filled with poverty and war. In fact, most parts of Africa are stable. As a country with a population of 900 million and 56 countries and regions, the resources are very rich but the industry is very backward. For Chinese sanitary hardware companies with relatively low prices, this is the best place to use them. The demand for consumer goods is very strong here, the market is very broad, and Chinese products are also very popular in Africa.
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