Four brand new marketing strategies in China's stone market

From the perspective of brand marketing changes in ceramics, coatings, doors, flooring, stone and other industries, many companies have introduced online marketing in the stone market, especially online advertising, search engine marketing, news dissemination, brand marketing and other means of network activities. Now let's take a look at the four marketing strategies.

The first module: positioning and promotion of online brand promotion, which is to establish the industry positioning and focus segmentation of corporate network brand promotion, with public welfare activities, corporate network brand promotion stories, millions of blogs, and online brand promotion. Main promotion methods

The second module: product positioning and promotion, with product knowledge marketing, event marketing, event marketing, promotional network support, and consumer product group theme comics as the main means.

The promotion channels of the two modules generally involve six kinds of online media, online forums, social networking sites, IM tools, online blogs, and e-mail. The promotion content mainly includes news, comments, posts, blog logs, IM short messages, and electronic news. Newspapers, animation/pictures, special topics on the Internet, and online video are the nine main forms. In terms of wireless channels such as flying letters and mobile phones, no special operations have yet been carried out.

In the first module of network brand promotion, we must identify the industry-focused market positioning for corporate network brand promotion, and design specific ideas around such positioning, such as the entire ceramics field, or subdivided into tiles and polished tiles. Health stone, natural stone and other fields; while the coating sector may be the entire paint market, it may be subdivided into environmentally friendly coatings, health coatings, children's paint, etc., mainly based on the company's technical strength in a subdivided industry and market. , product strength and existing scale, development planning, in order to judge.

The online brand promotion story is also a 1-3 story for the company. The design and content of the online brand promotion story are also specially planned. The launch time and the selected publication channel also have targeted arrangements. In general, online branding stories have such a variety of routes. Winning consultants are used more often. The first type is based on the growth of the company, highlighting the company's struggle, hard work, courage and wisdom from a growth story, spreading the spirit of online brand promotion and moving people; the second type of online brand promotion story is “Love, Marriage, and Family”. “In the background, branding information and product information for the network of ceramics, paints, stone, flooring, doors, or other home building materials are impressed; the third category may be the theme of decoration, involving selection, decoration, supervision, etc. Embedding network branding information and product information is attractive. There are other ways, not mentioned here. Perhaps some of these methods are known to some planners, but the quality of the content, the combination of publishing media, and the cleverness of the timing may not necessarily achieve the best results. In particular, the impact of millions of audiences is not something that ordinary institutions can handle.

"Millions of blogs" is selected by the company as a spokesperson, or general manager, or a representative figure, to shape a million-level visits, and to create a personal, professional, in-depth, high-end image through personal blogs. Image transmission and promotion of corporate image. At the same time, through blog channels to disseminate products and promotional information, affect people's interest in buying and word-of-mouth communication, and create a record for building materials industry, leading the industry. Currently, Winners Advisors help build corporate blogs and endorsement blogs according to the specific needs of the company. There are also different quantitative requirements for audience building. 300,000, 500,000, 1 million, or even 2 million, all have different companies. accept. It can be seen that the influence of the blog has not only been personally recognized, but also at the corporate level, its marketing value is also a certain degree of recognition.

The “Communication of Consumer Cartoon Themes” is to create a kind of image for the current mainstream consumer groups of the company, giving it a meaning, refining a label, forming a kind of ownership for similar consumers, and displaying it in a vivid cartoon form.

The public welfare activities need to be arranged around the overall plan of the company. No matter what kind of public welfare activities, it will provide creative, appealing and inspiring people's online communication strategies to expand the consumption influence and social influence of public welfare activities.

On the whole, after implementing the above strategies, the audience that the company can directly affect in half a year will reach more than 4 million, or even reach more than 10 million. This is because it is a pan-propagation based on accurate communication, and it is a network based on sales activities. The increase in popularity and reputation of brand promotion can have a significant impact on the company's channel construction, promotion and sales activities. The revenue generated in the stone market can be assessed at a 5x magnification, which is also very significant.