The intelligent industry is developing rapidly, and the market recognition is getting higher and higher from a single industry product to a whole-house intelligent overall solution. Smart door locks have also grown even more with the smart industry. As a single smart home product, smart door locks have rapidly expanded their market space. As a practitioner, how do you view the development of the smart door lock market? How is the development of the smart door lock market?
Seen from statistics
Smart door locks become smart home entrances after smart sockets, plugs, and stereos, and the demand for locks is not a pseudo-demand, it is the product that is just the demand and the highest viscosity. According to relevant statistics, smart door locks in Europe and America account for 50% of civilian locks, and the penetration rate of smart door locks in Korea reaches 70%, while the penetration rate of smart door locks in China is less than 3%. About 350 million homes in China, smart door lock installation Assuming a 5% increase in the market, it will generate 17.5 million sales, about 14 billion yuan in sales, and huge market growth potential, which has enabled many smart door lock brands to accelerate the pace of grabbing the smart door lock market.
From a functional perspective
Smart door locks have 3 significant features:
1. Fingerprint encryption, APP texting, cloud networking alarms make the security level of smart door locks much higher than traditional mechanical locks, and replace your traditional keys with finger fingerprints to completely liberate your hands;
2. Smart home locks are cut into smart home solutions, which drive the sales of smart home products such as door magnets, window magnets, intelligent monitoring, intelligent light control, intelligent thermostats and smoke detectors, automatic curtains, etc., which are necessary for starting a startup company. Severe vertical and the deep potential of the ecological chain;
3. The life cycle of smart locks is 8-10 years, which is a synergy for smart home eco-products.
Compared with other smart home products, smart door locks have been well known and accepted by the public. Smart door locks that are close to the user's needs will be more easily recognized by consumers and more likely to be sold in the market.
Seen from sales channels
Most smart door lock brands have chosen the sales form of online shopping malls such as Tmall and Jingdong. The online operation allows the brand to be exposed in a short period of time. On this basis, we will integrate the mature dealer channel resources under the offline. Cooperate with related materials such as home building materials, hardware stores, store display stores, etc. to drive product sales with on-site experience. Multi-channel sales model will boost the market share of smart door locks.
At present, smart door locks have been improved with the public's recognition of intelligent homes, and the use of smart door locks will gradually become a trend in the future.
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