Ouerya is back.
On July 3, 2012, film and television amphibious star Jiang Wenli appeared at the 13th Chengdu International Furniture Industry Exhibition Ouerya Furniture booth and attended the "Renewal Ceremony of Ouerya Furniture and Spokesperson Jiang Wenli". The company's chairman Xu Zhixiang, executive president Cai Liping, executive vice president and secretary-general of Sichuan Furniture Import and Export Chamber of Commerce Rong Yuwei, dozens of media, and hundreds of distributors across the country witnessed the re-engagement of Ouerya and Jiang Wenli, It also witnessed the determination of Ouerya Furniture to return to the mainstream market.
Continued leading edge Ouerya and Jiang Wenli return
Jiang Wenli also has a long and strenuous history of struggle from running water workers to the "big sister next door" that is widely known on the screen. At the scene, Jiang Wenli shared with the audience that she had gone from obscurity in the industry, to long-term perseverance, and finally to the process of reaching the peak of her career. She said that without accumulation, there would be no outbreak, and without the obscurity of the original, it would Appreciate the joy of success. She smiled and said that her own experience is quite similar to the development of Erya furniture. After his debut, he quickly achieved success, and then came to a bland, silent accumulation of strength and precipitation of influence. After many years, he seized the opportunity to return to the mainstream and climbed to another peak.
Jiang Wenli said that career ups and downs are commonplace for her, and the warmth of the family is the ultimate goal she pursues. Jiang Wenli, who always appears on the screen as the "big sister next door", also pursues peace and ease in life. Ouerya Furniture captures the most cutting-edge information in the furniture industry with a unique perspective, first-class attitude, and keen eye, creating high-quality furniture that warms thousands of families. This is why she chose to renew her contract with Ouerya. At the same time, she hopes that Ouerya Furniture can, as always, adhere to the principle of quality first and service first, and bring high-quality furniture and a warm living environment to more families.
The company's CEO Cai Liping said that after a long period of accumulation, the company has completed a series of adjustments to the company's structure, product structure, publicity strategy, market tactics, etc. At present, the company has passed the running-in period, and the coordination of all links is extremely high. The time to return to the mainstream market is ripe. At present, the market is at a low point, which is the perfect time for companies to expand and occupy the market.
At the same time, Cai Liping said that Ouerya Furniture renewed its signing with Jiang Wenli again. What she liked was her strong audience and the line of the people, which was very close to the Ouerya Furniture brand. The company hopes to create a good publicity atmosphere through this renewal of contract and lay the foundation for the strong return of Ouerya furniture.
Rong Yuwei, executive vice president and secretary-general of the Sichuan Furniture Import and Export Chamber of Commerce, said in his speech that Ouerya Furniture, as a veteran enterprise in the Sichuan furniture industry, returned to the mainstream after many years of silence, demonstrating the tenacity of Sichuan furniture companies Vitality, he hopes that enterprises can use the opportunity of renewal with Jiang Wenli to complete the comprehensive coverage of the mainstream market.
Subsequently, Jiang Wenli, together with Xu Erxiang, Chairman of Ouerya Furniture, spelled out the new Ouerya Furniture LOGO and signed it, pushing the ceremony to the climax.
In an interview with the media, Jiang Wenli exchanged ideas about home and life with everyone, and chatted with the media present about "the things related to home", sharing her home concept with media and audiences who like her without reservation.
New and old traditional enterprises inject modern vitality
It has been more than 20 years since the establishment of Ouerya Furniture. It has undergone several reforms, using creative thinking, and has achieved remarkable results in production, marketing and other fields. He took the lead in introducing advanced European CNC machine tools and completed the highly mechanized reform of the production line; Jiang Wenli was invited to endorse and build a brand image that is close to the people .... The step-by-step thinking has established Ouerya's profound market accumulation and good consumer reputation. Years of development have enabled the company to have a nationwide marketing network. In Zhengzhou, Xianghe, Jinan, Changsha, Kunming, Xi'an, Shenyang and other regional large-scale furniture distribution wholesale centers, regional logistics distribution centers and business management agencies are set up to "join the monopoly "Store" business form to expand the national market.
Subsequently, the company took the lead in proposing "fine management", starting reforms within the company, gradually removing the extensive management thinking existing in the enterprise itself, and moving closer to a systematic and standardized modern company.
At present, the company's reform has been completed, the introduction of a professional manager system, to break the "family system" management model commonly used by furniture companies, and has achieved initial results. A board of directors and a general managerial office have been set up to manage five major centers, including marketing, board, software, administrative logistics, and finance. Each center assigns specific tasks to various departments based on their responsibilities. Each department has clear responsibilities and citing each other, forming a good information communication system within the company.
CEO Cai Liping, as the second generation head of Ouerya, has led the reform of Ouerya's company structure in recent years. In an interview with the media, she said that the furniture industry as a traditional manufacturing industry has been in "extensive development" In the process. After years of development, all aspects of the bonus have been exhausted, and the key node has been changed from extensive to intensive. Ouerya took the lead in introducing modern enterprise management experience into traditional industries, which will greatly save management costs, reverse the "high internal consumption" situation in traditional industries, accelerate the internal work efficiency of enterprises, and provide guarantee for Ouerya's subsequent development.
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