“A sudden rise†is often used to describe an unbelievable force that erupts in silence. So for the Chinese tool industry, there are only a handful of local companies that can be described as “outstanding†in the past 2011. Definitely one of the most qualified ones. Under the current situation that foreign tool brands dominate the domestic tool market, Wald, as a local company, can become a new force in the market of the group, and its brand power should not be underestimated. So how did a native of Wald, such a native company, develop so rapidly in just 10 years? With this question, we came to the production base of Beijing Wald Superhard Tools Co., Ltd. (hereinafter referred to as “Waldeâ€) located in Chaobaihe Industrial Zone, Dachang, Hebei Province, and interviewed Mr. Chen Jifeng, its chairman and general manager. Through an interview with Mr. Chen Jifeng, let us walk into Wald and uncover the secret of Wald's success. Wald's ten years of grinding-sword history The rapid development of China's economy is not only reflected in the improvement of people's quality of life and the increase in GDP, but also in the development of various domestic basic industries, the automotive industry is One of the most notable industries, but due to the backward industrial base and technological processes in China, it is unable to meet this high-speed growth demand, which paved the way for foreign brands to swallow the domestic market, but this situation is brought to domestic domestic enterprises. It’s not just frustration but also opportunities. An opportunity to learn advanced technology, advanced management, and advanced innovation concepts, Wald has seized such an opportunity to learn in competition, grow in tempering, and grow in innovation. . Walter's predecessor, Beijing Xiboer Technology Development Co., Ltd. was founded in 2000. At the beginning of its establishment, it mainly provides processing services as the main business scope, providing cutting, polishing and other processing services for manufacturers of superhard tools and superhard materials. Xiboer's laser cutting service replaced the widely used EDM technology at the time, and the cutting efficiency increased by more than 20 times, which prompted the rapid development of China's superhard tool industry in the years after 2000. Since 2002, it has been operating a large number of PCD and PCBN blade materials, and has become a major supplier of superhard blade materials at that time. In 2004, the company started to develop hot-wire CVD diamond materials. The project cost nearly 60 million yuan in 2009, and established a joint venture with American II-VI company---- Langfang Zibo Diamond Co., Ltd. Based on the company's many years of experience in superhard material processing and in-depth understanding of the materials required for various performance tools, Xi Boer began to enter the tool industry in 2006, based on production technology and material technology, research and development to adapt Subdividing industry needs, ingenious tooling products and technologies, expands the application of superhard tools. After more than two years of accumulated experience in technology and experience, Mr. Chen Jifeng, the owner of Shipol, founded Beijing Wald Superhard Tools Co., Ltd. in August 2008 and started to invest more equipment in R&D and mass production of tool products. Through continuous technical efforts and product innovation, Wald's superhard tools have won high recognition and applause from industry experts and customers. In 2010, Mr. Chen Jifeng, the company's controlling shareholder, reorganized the high-quality core business and assets of Beijing Xiboer Technology Development Co., Ltd. into Wald. The reorganized Wald has more than ten patents, many national or international advanced products. And technology has greatly enhanced the company's overall competitiveness and product development capabilities. In 2011, in order to further ensure product quality and expand the market scale, Wald invested tens of millions of dollars to purchase fully automated and high-precision tool processing equipment from well-known manufacturers such as Coborn, Japan, Fanuc and Germany. Fully automatic grinding machine In early 2012, Hippo will complete the acquisition of the US II-VI company's stake in Zibo, and the CVD diamond project will be reorganized from Wobo into Wald, thus making Wald more capable in developing high-end CVD diamond tools. Complete industrial chain. Wald's development experience can be said to be "a decade of grinding a sword." After ten years of tempering, Wald has achieved another breakthrough in 2011. In this year, Wald not only achieved a sales performance of more than 100 million yuan, but also won the investment of 61.5 million yuan by domestic famous investment companies - Dachen Venture Capital, Qidi Venture Capital, Huachuang Shengjing, and shared investment and joint investment. fund. From the beginning of the contact to the first financing, the entire process took only 21 days. In just 21 days, the investor's recognition and affirmation of Wald's corporate image and market position is fully reflected. More importantly, it is optimistic about Wald's development prospects and Wald's more valuable intangible assets, including unique. Comprehensive strengths in technical intellectual property, production R&D capabilities and product advantages. According to Mr. Chen, “The investment is mainly used for capacity expansion, technology research and development and market expansion. Capacity expansion includes equipment procurement, plant construction, etc. Currently, we have newly purchased high-precision tool processing and high-precision cutter wheel processing. High-end equipment. We now have a standard plant of 14,000 square meters and two office buildings covering 30 acres. Next year, we will build another standardized factory covering more than 60 acres. Technology research and development includes material innovation, product innovation, and cost reduction. In terms of market expansion, Wald is constantly expanding new product applications, focusing on polycrystalline diamond (PCD) tools and polycrystalline cubic boron nitride (PCBN) tools instead of carbide tools and ceramic tools, mainly pushing PCD. The cutter wheel replaces the carbide cutter wheel, and the new high-impedance cutter wheel replaces the traditional cutter wheel. The main push CVD diamond material replaces the natural diamond with scarce resources and unstable performance. The main push CVD diamond tool replaces PCD cutter in some high-end fields, thus making the company We have continued to develop rapidly. We believe that this investment will further accelerate the pace of our development." Chen Is expected next year will again have 80000000-1 billion in financing. With these financings, Wald can still make rapid progress even in the current unstable international economic situation. It is conservatively expected that Wald will achieve sales revenue of more than 150 million yuan in 2012 and achieve sales revenue of more than 200 million yuan in 2013. The beauty of the fruit comes from the industry's focus. WORLDIA is the English name of Wald Company and is the abbreviation of world diamond. "Creating the world's top superhard tools" is Wald's constant pursuit. In fact, as a newcomer to the super-hard industry, Walter's super-hard tools have already become the leader in the domestic industry. Wald has been focusing on superhard materials and superhard tools, but unlike most tool companies, it is limited to tool manufacturing. Since its inception, Wald (Sipol) has been the leader in the field of superhard materials processing, ultra-hard materials management, glass cutting tools (cutter wheels), roll processing tools, stone carving tools, etc. Sheep, and in the field of automotive processing. Slot cutter The high quality of roll cutters and cutters Wald cutters comes directly from the in-depth understanding and grasp of superhard materials. "Knowing ourselves and knowing each other, and fighting for nothing" is just right to describe Wald's deep understanding of superhard materials, and this advantage is perfectly applied to the development and product manufacturing of superhard tool technology. While providing customers with quality products, Wald is also committed to tailor-made for production companies, providing a total solution for the tools, providing customers with personal services, from the Wald product service area can see Wald because Focusing on the super-hard industry, specializing in super-hard technology, so specializing in super-hard tools - this is one of the secrets of Wald's success. The beauty and innovation of wind turbine blade hole processing tools is the fundamental method and driving force to ensure the forward development of things. For enterprises, only continuous innovation, technological innovation and process innovation can guarantee the perfection of product quality. Guarantee the vitality of the company. Wald Enterprises has always regarded independent innovation as a powerful boost for its rapid development. It has been investing in human and material resources in technology research and development. As Mr. Chen said: "We are used to innovation, not accustomed to simple imitation." Over the years, continuous independent innovation has enabled Wald, a native company born in this country, to develop so rapidly in just 10 years. At present, Wald has more than ten patents, a number of domestic exclusive or internationally advanced products and technologies. At present, Wald's representative products mainly have four categories, each of which contains a large number of technological innovations and product innovations: First, the international top three high-end PCD diamond glass cutter wheel series products such as high permeability glass cutter wheel , standard glass cutter wheel, etc., mainly used for the cutting of liquid crystal panels and substrate glass. This product was only available to individual companies in Japan a few years ago and is available in limited quantities to users in China. Based on the needs of domestic manufacturing industry and the decision of the national policy to focus on the development of the LCD industry, Wald (formerly Shi Boer) independently developed a unique production technology for the cutting wheel for LCD panel cutting. This technology is unmatched by other companies in terms of production efficiency and cost control. It fills the gap in the domestic LCD panel cutting wheel and breaks the monopoly of the world, ranking among the top three in the world. It is reported that Walter's various products have the highest sales of cutter wheels this year, accounting for 60% of the company's tool products sales. Second, the highly competitive PCD, CVD diamond tools, PCBN tools and special carbide tools such as high-precision CNC blades, roll knives, carbon knives, acrylic milling cutters, stone carving knives, forming cutters, hinges Knife and so on. Drill bit, milling cutter Reamers PCBN Threaded Inserts: PCBN Threaded Inserts that represent Wald's advanced technology. The most important feature is that in the case of hardened steel with a hardness of HRC60, it can still be directly pulled hard to achieve the effect of one-time thread processing. PCBN Threaded Insert Carbon Cutting Tool: Using design improvement and technical improvement, it overcomes the influence of PCD material brittleness, making PCD tool replace cemented carbide tool, widely used in carbon material processing industry, greatly improving the processing quality of carbon material. Reduce processing costs. In addition, Wald has also done a lot of technical improvement and performance optimization work in various tool types, such as high-standardization of standard products and standardization of non-standard products. The purpose is to further reduce the cost of customers' tools and improve customers. Processing quality and processing efficiency. 3. Superhard material products such as CVD diamond materials and their products, PCD and PCBN insert materials, PCD and CVD diamond wire drawing cores. Wald's CVD diamond material preparation technology can stably produce high-quality CVD diamond large pieces with a diameter of 200mm. Such large-area and complete CVD diamond film production is not only exclusive in China, but also rare in the world. The PCD and PCBN blade materials operated by Walter's subsidiary Langfang Xiboer are purchased from foreign blade blanks and processed by themselves. Because of the use of better processing technology and the use of advanced testing technology, the blade material sold by Langfang Xiboer is of the same quality as the original material of the blank manufacturer, but the price is much lower. 4. Precision Machining Services for Superhard Materials For some internationally renowned companies , precision processing of PCD tool composite sheets and PDC drill pieces from fur to finished products is carried out. Wald's independently developed PCD and PDC processing technologies not only have higher processing quality, higher pass rate, higher efficiency, but also lower cost. The automobile industry's lightweight trend carries great opportunities In recent years, China's auto industry has achieved unprecedented development. In 2009, China surpassed the US to become the world's largest auto industry market. AlixPartners, a well-known American consulting company, released a report this year, saying that China's auto industry market will be in the future. It will continue to grow by 12% to 15% in 5 years. At the same time, the automotive industry as the largest market in the tool industry, many domestic and foreign tool companies focus on the automotive industry, hitting the automotive industry. However, as a leader in the domestic tool industry, Wald has made more in-depth and meticulous market research while paying attention to the overall trend of the automotive industry market. As a result, the lightweight trend of the automotive industry will carry greater development opportunities. The so-called lightweight car is to reduce the overall weight of the car as much as possible under the premise of ensuring the strength and safety performance of the car, thereby improving the power of the car, reducing fuel consumption and reducing emissions. At present, in the automotive lightweight technology, light metal materials such as aluminum alloys and magnesium alloys, plastics, aluminum-based composite materials, and titanium alloys have been widely used. In the body of a car, most of the aluminum parts are concentrated on the air conditioning system, engine cover, shock absorber parts and steering column; in the car chassis and suspension assembly, aluminum parts are mainly concentrated in the hub, suspension bracket and steering system. In the powertrain, most of the aluminum parts are located on the cylinder head, hood, and cooler; in addition, the use of aluminum alloys in seals, body shells and chassis is increasing. Replacing steel with less dense materials as a conventional structural material is also important in other industries. However, since the hardness of the aluminum alloy is not too high and the toughness is high, the cutting process is difficult, and the aluminum alloy is easily bonded to the tool material during the processing, and the cold hardening phenomenon occurs, so at the time of low speed cutting The chip front surface is prone to build-up edge. However, the disadvantages of non-metallic alloy materials such as aluminum and copper in the processing process, whether it is for the Wald enterprise as a material processing, or for the founder of Wold, who has been paying attention to material science since going to university, Chen Jifeng For the gentleman, it’s all about getting used to. Wald and its team have extremely rich theoretical knowledge and practical experience in materials. With the application concept of “taking its essence and going to its dregsâ€, it is sure to develop more technologies and tools that are better suited to the lightweight needs of automobiles. Products, better service to the automotive industry. As Mr. Chen said: “From the material point of view, our advantage in the tool industry is very obvious.†Editor's note: “The law is back to spring, and Vientiane is updatedâ€. In 2011, it was dominated by the automobile industry. The year of China's industrial market has been a great year, and it is also a fruitful year for Wald. At the moment of bidding farewell to success in 2011 and meeting the new challenges of 2012, Wald has more plans and know-how – Wald It is planned to continue to increase investment in the next five-year plan, and strive to develop into a global production and research and development base of super-hard materials and super-hard tools, and develop into a modern and international large-scale enterprise group. We believe that a company that constantly explores and innovates will have a dazzling tomorrow!
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