Yellow River whirlwind: super hard faucet is quality-oriented

Adhere to the standards of high performance evaluation standards, implement the high performance model, adhere to management innovation, technological innovation, concept innovation, and achieve high performance through excellence process. Henan Huanghe Cyclone Co., Ltd. has become the largest synthetic diamond production base in China, and is the largest in Asia. First, the world's top three, made outstanding achievements in the field of super-hard materials, especially in the diamond and diamond products industry has played an active role in promoting and leading.

Acceptance speech

For decades, Henan Huanghe Cyclone Co., Ltd. has always pursued excellence as a firm concept of enterprise development. In 2004, the National Standards for Excellence in Performance Evaluation issued standards and guidelines for excellence. The 2012 Henan Provincial Governor's Quality Award has become a booster in our pursuit of excellence. We will take this award as an encouragement and spur to us at all levels of government, continue to improve and improve our company's management and continuous improvement in accordance with high performance management methods and concepts, and reward the government with excellent business results and strong sense of social responsibility. And the society's love for the whirlwind of the Yellow River, and strive to make the Yellow River whirlwind into the most powerful super-hard material manufacturing enterprise in China and the world.

Liu Jian, General Manager of Henan Huanghe Cyclone Co., Ltd.

In the old and new Central Plains, there is such a company: the annual output of synthetic diamond is 4 billion carats. The products are exported to Germany, the United States, Japan, India and Hong Kong and other countries and regions. It is not only the largest synthetic diamond production base in China. Moreover, it is the first in the world and the top three in the world. It is also the first privately-owned enterprise in the national superhard materials industry. This is the Henan Yellow River Cyclone Co., Ltd. (hereinafter referred to as the Yellow River Cyclone, stock code 600172), which was awarded the 2012 Henan Provincial Governor Quality Award.

The Yellow River whirlwind was founded in 1998. It was formerly the Sino-Japanese joint venture Yellow River Diamond Co., Ltd. It is one of the 50 large-scale enterprises supported by the Henan Provincial Government. It is also a private listing of a few high-tech enterprises listed as “Torch Plan” by the state. the company. Its total assets exceed 3 billion yuan, and it has more than 3,600 employees. Its products include more than 270 varieties of nine major categories, including synthetic diamond and diamond products, UDS series diamond presses, construction machinery, special vehicles, pressure equipment and automatic control devices. The products are synthetic diamond single crystal, synthetic diamond polycrystalline and synthetic diamond products. The company has a state-level enterprise technology center and a post-doctoral research station. It is a national high-tech enterprise with 8 member companies, distributed in Changge and Zhengzhou. In recent years, the company has won “China Famous Brand Products”, “National First Batch of Patent Work Pilot Enterprises”, “Henan Industry Outstanding Contribution Award”, “Henan Star Best (Advanced) Enterprise”, “Superhard Materials Industry Career” A series of honorary titles such as “Brand Enterprise Advanced Enterprise”, “High-tech Enterprise”, “Innovative Enterprise”, “2010 Best Enterprise in Henan Province” and “National Employment and Social Security Advanced Private Enterprise”.

Behind countless dazzling laurels is a good development environment provided by the national policy. It also insists on implementing the scientific development concept, unswervingly implementing high performance management, taking the road of specialization and branding, focusing on technological innovation, and focusing on talents. Introduction, focusing on corporate culture is inseparable.

Adhere to the scientific development concept

Take the road of specialization and branding

Over the years, the Yellow River whirlwind has consistently implemented the scientific development concept, unswervingly implemented the high performance management system, and strived to take high scientific and technological content, good economic returns, low resource consumption, less environmental pollution, and full play of human resources advantages and industrialization. The new industrialization road that integrates with information technology has realized the sustainable development of the company.

Advocate green manufacturing and improve the industry. To develop the super-hard materials industry, it must be combined with product structure adjustment, quality upgrading, and ecological environment improvement. To this end, the company resolutely eliminated backward production processes and equipment, and fundamentally changed to "high investment, high consumption, high pollution". For the characteristic production mode, advocate green manufacturing, implement clean production, and develop circular economy; at the same time, enhance industrial concentration, promote rational allocation of resources, rational distribution of production capacity, optimize product structure, improve technological innovation level, and upgrade corporate technology level. Support the sustainable development of enterprises.

Adapt to market changes and lengthen the industrial chain. The company adheres to the leap-forward development strategy of high-level introduction and high-level innovation, insists on the use of synthetic diamond as the main industry, and gradually expands into other fields. In order to fully meet the needs of various customers, the company takes super hard materials and products as the main line, lengthens the industrial chain to expand upstream and downstream, and increases the added value of products, so that the main products are branded and serialized. On the basis of the existing varieties and specifications, the diamond single crystal is gradually expanded to the direction of coarse particles, high performance and serialization, and further develop superhard composite materials, metal powder, coarse-grain high-grade diamond, gem-quality large single crystal, yellow fine material. The value-added products of the same level enhance the ability of products to withstand market risks and lay a solid foundation for the long-term development of the company. In recent years, in order to adapt to the ever-changing market demand, the company has developed new products such as super-hard composite materials and metal powders based on the leading products of diamond single crystals and their products. Among them, super-hard composite materials have reached the international level in technology. Advanced level.

Solidly promote the brand strategy and enhance the company's core competitiveness. Brand strategy is the premise and guarantee for the sustainable development of the company, and it is related to the success or failure of the company. In recent years, the company has always taken the implementation of the famous brand strategy as an important task to improve the core competitiveness of enterprises. Formed a product development pattern of the main and two wings, that is, super hard materials as the leader, the original and auxiliary materials of super hard materials and super hard materials as the two wings, from product process development, quality management system, marketing strategy strategy, brand culture In terms of other aspects, we conduct full-time, all-process, and all-round management. In 2004 and 2007, "Cyclone" brand synthetic diamond single crystal was successively rated as China's famous brand products by the General Administration of Quality Supervision, Inspection and Quarantine.

Connect with the international community to enhance the international competitiveness of the brand. In promoting the brand strategy, the company always regards improving the quality and level of all employees as the premise and guarantee for implementing the brand strategy, establishing a sound and standardized management system as the cornerstone of the implementation of the brand strategy, and making the effective marketing strategy strategy a success for the brand. The key is to take the initiative to connect with the international market and enhance the international competitiveness of the brand and the core strength of the company. By actively participating in international competition, the company has introduced 12 experts from Germany, Japan and the United States, and has established joint ventures with foreign companies. Currently, there are 5 joint venture companies, which enhance the company's core strength. More importantly, the brand “Huanghe Cyclone” has gone abroad and has gone global. The products have been recognized, accepted and praised by foreign customers. The products are exported to western developed countries such as Japan, the United States, Germany, France and Italy. The company's international trade grows at a rate of 5% per year, and its product sales momentum is strong, and market development is on the rise.

Rely on technological innovation

Continuously improve the competitiveness of industry and products

Innovation is the soul of a nation's progress, and innovation is the driving force for quality development. The company has invested 50 million yuan to build the Changge R&D Center, the initial test, the pilot test base and the testing center. The R&D Center has a superhard materials research institute, a superhard material product research institute, a mechanical research institute, and a superhard material equipment research institute. , New Materials Research Institute, a postdoctoral research station and a multi-functional physical and chemical analysis and testing center. The technology center is equipped with a variety of internationally advanced experimental instruments and equipment, such as electron microscope, X-ray diffractometer, infrared carbon sulfur analyzer, atomic absorption spectrophotometer, emission spectrometer, oxygen and nitrogen analyzer, etc. Strong new product development and upgrading capabilities, while the company has become the highest technology research base in China's superhard materials industry, and laid the foundation for international development.

Adequate research funding provides guarantees for technological innovation. The company's annual investment in science and technology is more than 3% of the sales revenue of the year. Adequate research funding not only provides a strong guarantee for the sustainable development of product research and development, but also realizes technological progress to promote industrial upgrading, and then through equipment innovation and new technology. The development and application of new technologies and new materials have enhanced the competitiveness of industries and products.

Technological innovation has enhanced the company's international competitiveness. The company independently developed 12 key core technologies, including the most advanced series of six-face high-pressure synthetic equipment manufacturing technology, powder catalyst synthesis column manufacturing technology, and large-diameter diamond polycrystalline composite sheet manufacturing technology. Hard material polycrystalline composite sheet cutting, grinding and other leading edge areas, including "energy-saving coarse particle size high quality ratio diamond synthesis process", "PCD / PCBN polycrystalline composite sheet machining tool", "42mm high grade More than 960 scientific research achievements such as polycrystalline diamond (PCD) composite sheet and 105/115/180 stone engraving saw blade have won more than 120 scientific and technological awards at the national, provincial and municipal levels. item. The acquisition and promotion of these independent intellectual property achievements have created the foundation and innovative ability of the continued development of the Yellow River whirlwind, and also promoted the development of China's superhard materials and products industry, and made important contributions to the technological progress of the industry.

Relying on scientific and technological innovation, the Yellow River whirlwind proposed the concept of large-tonnage large synthetic cavity for the first time in the super-hard materials industry. It was the first to successfully develop the six-face diamond synthesis press with the largest domestic tonnage. Its tonnage has been 4800 tons from the past. It has increased to 9,000 tons, 15,000 tons, 20,000 tons, and 22,000 tons, achieving a leap in the large-scale six-sided top press. The volume of the synthesis chamber is greatly increased, the temperature is more stable, the particle size, quality and quantity of synthetic diamond are greatly increased. The single crystal is increased from the previous 13 carats to 260 carats. The comprehensive performance index has reached the international advanced level, and 1200 sets have been installed. The number of presses and the number of presses are the highest in the industry, and the comprehensive benefits are up 35% compared with the same industry. The synthesized 30/40 high-quality coarse-grain diamond single crystal product fills the domestic gap and directly impacts the foreign high-end market.

Focus on talent introduction

Enhance the ability of enterprises to innovate

As a direct carrier of technological innovation, talents play a vital role in the development of enterprises. To this end, the company has established an effective talent introduction, training and incentive mechanism to attract, retain and use talents. One is to attract people with the environment, the other is to use "policy" to motivate people, and the third is to create conditions to cultivate talents. Through years of unremitting efforts to attract talents and talents, a large number of high-tech talents formerly in state-owned enterprises, research institutes, and universities have continuously flowed into the “Yellow River”. At the same time, the technical quality of the company's employees has also continuously improved.

The company also adopts the introduction of foreign ministry and special bureaus and the combination of enterprise production, learning and research, from Germany, Japan, Italy, India, Russia, the United States, Britain, France and other more than 10 countries and regions. And domestic colleges and universities and research institutions introduced 496 senior and intermediate professional titles, including 48 doctors and 21 famous experts in the industry. The "Diamond International Standard Sorting and Testing System" project developed in cooperation with German experts Kaiser and Kstar has enabled the company to basically establish a set of international diamond sorting and testing standards. Japanese experts such as Araki Araki, Suzuki and E. Co., prefer new technologies and new products in the company’s new product development projects such as “large diameter, high performance PCD, PCBN synthesis” and “special performance automotive body technology transformation”. Materials have reduced costs and laid a solid foundation for market development. While introducing the economic benefits of the enterprise, it also cultivated and trained a group of pioneering and energetic research and development teams, and formed a world-class academic expert team represented by Dr. Wang Yuchang, a US returning doctor, to provide enterprise development. A strong talent support.

Promote corporate culture

Improve corporate cohesion

A great company must have a culture of excellence. Entering the Yellow River Cyclone Factory, slogans such as “Quality, Price, Time, Service”, “Building a whirlwind with technology, and pursuing excellence in good faith”, “Unity, Innovation, Truth-seeking, Dedication” can be seen everywhere. The relevant person in charge of the company said that after more than 20 years of development, the Yellow River whirlwind has accumulated many excellent cultures with unique characteristics of the Yellow River. After refining, sorting and summarizing, the company has determined the mission of “revitalizing the national superhard material industry” as the enterprise's mission, and “the quality of the huangfeng people to create the quality of the cyclone products” as the core value, and “the world's superhard materials and products field” "One strong" is the vision of the company. At the same time, there are many specific sections such as "Four Thousand Spirits", "Thousands of Projects", "Five Innovations, Two Operations, One Brand, One Culture", etc., thus implementing the corporate culture and the Yellow River. The combination of ideological communication at all levels of the whirlwind combines the implementation of corporate culture with the promotion of corporate image and the enhancement of corporate core competitiveness.

The “Thousand Hundred Projects” being implemented by the Yellow River whirlwind are particularly eye-catching. The so-called "thousands of projects", that is, the cultivation of thousands of high-quality cadres: including scientific and technical personnel and management personnel; annual sales income of 10 billion yuan; set up a hundred examples: 10 outstanding cadres, 10 outstanding scientific and technological personnel, 10 outstanding Party members, ten excellent managers, ten excellent salesmen, ten outstanding college students, ten excellent workers, ten outstanding young people, ten outstanding students, ten star families. The implementation of this project has greatly stimulated the enthusiasm of the staff and entrepreneurs of the company, and the company has emerged a group of "communist party posts", "gold medal synthesizers", "chief employees" and other groups dedicated to dedication, striving for first-class, hard work The advanced model of courage to innovate, indifferent to fame and fortune, and dedication to dedication, has formed a good atmosphere of respecting model workers, caring for model workers, and learning model workers throughout the company, so that the spirit of the model workers has been continuously carried forward and formed the enterprise spirit of "unity, innovation, truth-seeking and dedication". With the corporate culture, all employees have created their brilliance and eye-catching business performance with their courage and determination.

The award is affirmation, and it is a new incentive. "In the future, we will continue to adhere to the combination of enterprise development and industry development, quality upgrading, structural adjustment, and ecological environment improvement. Quality-based innovation and innovation will never stop, and revitalize the national superhard materials industry. Good results!" Faced with the future, Liu Jian Construction, the general manager of the company, is full of confidence.