After the rapid development of the interior door industry has become increasingly weak

At present, the interior door market concentrates hundreds of brands on the building materials market in various regions. Such a large number of products (brands) influx in succession within two or three years, resulting in the current congested interior door market, the situation is uneven. This will inevitably lead to increased competition from manufacturers and premature price dependence.

In recent years, the huge profits brought about by the rapid development of interior doors have caused people from various industries and industries to extend their tentacles into this industry. In particular, small enterprises lacking capital, technology, and production will use the interior doors as new ones. Business growth point.

What everyone sees is the surface of the interior door boom, and the low level of repeated and disorderly competition in the inner door market in the interior, which makes the interior door, a sunrise industry, appear prematurely after experiencing a brief acceleration of the starting stage. The current problem of the interior door market can be summarized as the following aspects.

Low Market Concentration At present, the interior door market focuses on hundreds of brands in the building materials market in various regions. Such a large number of products (brands) influx in succession within two or three years, resulting in the current congested interior door market, the situation is uneven. This will inevitably lead to increased competition from manufacturers and premature price dependence. In order to survive, most companies have to sacrifice their interests at the expense of trying to reduce costs in the production and sales cycle, resulting in product quality and after-sales service is not guaranteed, the result is increased consumer complaints, the industry image is damaged.

Many manufacturers did not go beyond the traditional sales model of the agency era. They basically stayed in the direction of product features, provided only cold products, had extensive market operations, and sold products on the spot. They lacked in-depth communication with consumers.

Follow-through imitation is prevalent Because most manufacturers do not have their own R&D departments and core technologies, they only have to follow suit and imitate. Therefore, as soon as there is a new type of product on the market, a large number of imitators will immediately appear. It can be said that the interior doors currently sold in the market are almost the same regardless of variety, style, or performance. Due to the general lack of personality, the interior door brand gives people the impression of being 'thousand-one-of-a-kind'. This virtually aggravates the chaos in the market and increases the difficulty for consumers to choose and buy.

Marketing Concepts Lag Behind Interior Door Manufacturers Many companies have the background of agents or masters who operate interior doors. Compared with other industries, these two industries are undoubtedly less market-oriented. Although the interior doors can not be the same as the dealers in terms of development concept and function design, but the marketing concepts and methods are backward, they do not fall out of the traditional sales model of the agent era and basically remain in the product function orientation. Only cold products, extensive market operations, product sales, and lack of deep communication with consumers. In fact, what consumers are looking for is not simply that manufacturers can provide a simple safeguard.

Short-term operations Most companies are selling long-term development for immediate benefit. This narrow business view makes the interior door market lack a constant internal motivation from the outset. Many manufacturers are thinking about short-term operation and good fortune. They simply do not spend on product development, quality control, economies of scale, and sales services. As a result, the industry has been at a low level of repeated construction, and products, technologies, and markets have stagnated. The industry is showing signs of premature aging.