The impact of rising prices on building materials cannot be ignored. The survey shows that most consumers will consider buying home building materials products in advance due to price increases. As for the increase, more than 70% of consumers said the acceptable increase was within 5%. The attitude of consumers is already obvious, and most people are more rational about the price increase, so the reporter believes that household building materials companies should not be afraid of price increases, and guide the market correctly to win the market.
Whoever takes the lead in raising the price of building materials or not will face huge pressure
Supporters: Home building materials prices are trending
Industry insiders said that due to the successive rise of objective factors such as raw materials, labor, logistics, and electricity costs, the price increase of home building materials products is also reasonable. In order to ensure reasonable profits, many home building materials companies have successively increased their prices since the end of last year. Although it is a trend to increase prices, consumer acceptance is still a concern for merchants. According to the reporter's visit to the market, it was found that most merchants still avoid talking about price increases. Since the market has not experienced a large-scale price increase, companies must face no small risk in taking the lead in raising prices. According to reporters, Chengdu Beite Cabinet has taken the lead in raising prices at the end of last year. The price increase did not affect Beite's sales. Beite's price adjustment is within the consumer's tolerance.
The person in charge of Sichuan Sofia Wardrobe also said that Sofia faced the "price increase" problem. As far as the wardrobe industry is concerned, the cost is about 10 yuan per square meter. If the price is increased, consumers basically have to bear the increase of 50 yuan per square meter. . Consumers who focus on quality alone can afford it. Sofia supports price increases, and rising costs will inevitably lead to price increases in wardrobes. This will happen sooner or later. It is hard to say when Sofia will raise its price.
Opposition: Withstood the pressure and insisted on not raising prices
The rising cost has made home building materials companies feel more pressure. There are many home building materials companies that can withstand the strong pressure and stagger the price increase in order to stabilize the market. The opposition is mainly due to two considerations:
1. The price increase is not conducive to maintaining the brand image. Mr. Luo Junyi, general manager of Stanley Wardrobe Sichuan, said that Stanley's determination not to raise prices is to maintain the brand image. The price increase factor has a relatively limited impact on the Stanley wardrobe, which is acceptable for the product itself. Stanley will not only work hard on the product, but also pay more attention to brand service. Maintaining a relatively stable product price can test the strength of a brand and maintain the brand's image.
Second, the price increase is easy to make the market into chaos. Pioneer furniture production director Yao Yongzhong told reporters that as far as he knows, most of Sichuan furniture still maintains price stability, despite the great pressure. As far as pioneer furniture is concerned, it is mainly through strengthening internal management, saving market expenses, improving production efficiency, and using new materials to reduce comprehensive production costs. Sichuan furniture is still quite affected by the big environment. At present, the market is not too prosperous, and a sudden price increase will not be conducive to market construction. However, the recent rise in industrial electricity costs can be described as "extremely worse" for furniture companies. Generally speaking, electricity costs account for 10,000 to 10,000 of the total cost of furniture production, and companies with higher electricity consumption bear The pressure is naturally greater. The off-season of furniture sales is about to enter. If the power consumption of enterprises stays high and the sales cannot keep up, this pressure is also huge. Therefore, President Yao also said that some furniture companies that cannot withstand the pressure may increase their prices, but the outlook after the price increase is still uncertain.
Reporter secretly visited the price to find out the current status of the Chengdu home building materials market
There are various opinions on the topic of "price increase". Does the home building materials market rise or not? During a secret interview, the reporter found that most businesses avoided the topic of price increases and generally tried their best to promote their activities, saying that the products were super affordable. Some merchants said that the price increase is inevitable. For example, the price of building materials during the 3.15 period reached the lowest. The current price has increased compared with the previous one. It is recommended that consumers start with the order first. It is better to place an order first. It is high, so that it can ensure the interests of consumers.
When visiting the store, some consumers also reported to reporters that the phenomenon of merchants secretly increasing prices still exists. Mr. Liu, who is buying building materials, said that he began to buy building materials one after another at the end of last year. He likes to shop around and decides again. Nowadays, the merchants are more savvy. He found that the prices of some merchants' products remained unchanged, discounts were reduced, or configurations were reduced without price increases. The problem reflected by Mr. Liu is actually a hidden price increase of the city building materials. It is clear that the price increase will cause consumer dissatisfaction and affect sales. Secretly, the price increase will be accepted by consumers without being noticed by consumers.
The reporter believes that both building materials merchants and consumers should correctly understand the price increase problem. The initiative to go up or not up is in the hands of home building materials companies, and companies ca n’t ignore their own reality wherever they go. If an enterprise believes that it has sufficient ability to resist risks, it can comply with market price increases; if an enterprise can digest the cost of price increases on its own, it can also withstand pressure and not increase prices. Although the initiative is in the hands of enterprises, it is not up to enterprises to rise or not to rise. Don't forget that acting against the laws of market development is not conducive to long-term development. Here, consumers are also reminded to consume rationally, not to be impulsive or to follow blindly. In general, those who dare to admit that the price increase is still a relatively powerful company in the industry, and their price adjustments still have a certain basis. When consumers buy home building materials, they should do so at the same time, and beware of traps.
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