China Locking Floor suffered these sins

At present, China’s products are sold internationally mainly for “affordable prices,” and it is precisely because of this cost-effective advantage that Chinese products can have a place in the international market. However, this phenomenon is an exception in China's locking flooring industry. Since 2005, the two international giants, Unilin and Valinge, have imposed high royalties on China's locking flooring, and even patent fees have exceeded that of foreign manufacturers. At 8 times, not only is the last point of cheap labor advantage derived from “Made in China” disappear, but it also deeply stings the Chinese floor exporters!

China's lock floor humiliation history Valinge and Unilin provoked lock infringement case In 2005, Chinese flooring companies encountered lock infringement cases, two overseas companies Valinge and Unilin proposed that Chinese floor manufacturing companies infringed their lock patent rights and required China Floor companies pay royalties, otherwise they will ban Chinese products from entering Western markets.

337 Investigate Arbitration Results Sword refers to Chinese flooring companies On January 10, 2007, a year and a half of Chinese flooring companies responding to US 337 investigations had arbitration results. The "337 investigation" of the 38 wooden floor companies globally decided that the floors sold by these companies in the United States infringed the patents for the floor locks of Unilin and the United States's Unilin North Carolina Flooring Inc., including 18 Chinese woods. Flooring business. The U.S. International Trade Commission finalized the establishment of patent infringement on the sale of floorboards by Chinese indicted companies in the United States and issued a general exclusion order.

The two giants set double standards for China On April 1, 2012, Unilin and Van Ritchie formulated new regulations for Chinese flooring exporters, requiring all locks produced by companies using Unilin or Vernich’s patents. Buckle floor exports must be affixed with anti-counterfeiting labels when they are sold to European and American markets, and it is clearly stated that only Chinese flooring companies need to be labeled!

The Hannover Flooring Exhibition was kicked off by Chinese companies in January 2014. During the Hannover Flooring Show in Germany, UNILIN and Valinge "joined forces" to apply for the patented products of Chinese flooring companies that infringed the patent rights of UNILIN and Valinge. The German court issued an interim injunction order, demolished the booth, confiscated the exhibits, and requested to pay high deposits and waste disposal fees on site.

Why do Chinese flooring companies suffer such a loss?

In March 2014, at the 16th China International Floor Materials and Paving Technology Exhibition in China, the two major exhibitions of Valinge and Unilin were surrounded by Chinese media reporters. Regarding “Why is China's flooring companies collecting patent fees 6-8 times higher than other foreign manufacturers?” and “Why is China exporting floorboards subject to mandatory labelling?” these issues are closed. Is it not worth mentioning that the nearly ten years of unfair treatment suffered by Chinese flooring companies is not worth mentioning?

In my opinion, foreign patent companies are so tough. On the one hand, there are trade discrimination reasons. On the other hand, domestic floor companies still have many problems.

Long-term intoxication with "Made in China" prosperity has finally become "bubble"

On the one hand, China has always been internationally titled "Made in China". Whether it is the flooring industry or other industries, China has the most "cheap labor." As a result, China began to use this resource to produce continuously, day and night. As the labor force is cheaper and more numerous than other countries, the production costs of Chinese products naturally drop. At the same time, the production cycle is gradually shortened, and the production can be described as rising. This also makes product prices kill other countries. Perhaps other countries are unable to reach the height of China’s 1.3 billion population, so they are more focused on product R&D. Knowledge of knowledge patents is also more profound than that of Chinese people, and Chinese companies still only know how to work hard. As a result, the unfair treatment suffered by Chinese companies today is somewhat self-destructive. Over the long term, the prosperity brought about by “Made in China” will eventually become a bubble.

The proliferation of "shanzhai" promotes "Chinese-style products"

On the other hand, in China, the word “shanzhai” is even capital that some companies use to be proud of. “With lower costs, I can also produce your same products.” Not only is the flooring industry the case, China's various industries and industries have this almost "perverted" argument. In the streets and alleys of floor products, you plagiarize me, and I plagiarize you. Such "you come and go" promotes a word called "homogeneous." In foreign countries, in the major floor, furniture and other exhibitions, the Chinese squadron never absent, or even dispatched a "big mighty army." They held cameras and quickly shuttled across all kinds of exhibits. The greedy eyes not only allowed " Foreigners hate it and even let the people feel ashamed. After returning home, they restored the pictures in the camera immediately to "Chinese-style floor" and "Chinese-style cabinetry." ... The "copy brush" on China's back is not unloaded, and it is hard to be truly treated fairly internationally.

Chinese flooring companies refuse unfair treatment! But it is not enough just to shout. In order to safeguard corporate interests and defend national dignity, Chinese flooring companies need to accelerate the research and development of new technologies, develop independent knowledge products, high-quality products, and differentiate themselves. Products, at the same time actively self-protection, rescue of multinational patent registration. Only by taking the road of self-reliance and self-reliance can Chinese flooring companies win the dignity they deserve in the international community.