Building sanitary ceramics, as an important indoor and outdoor decoration materials and functional products, plays a decisive role in modern home life and is also one of the most popular decoration materials for consumers. With the development of science and technology and the continuous development of new ceramic products, ceramic products are beautifying the living room space, bringing many conveniences to people's daily life. At the same time, their arrays of colorful varieties and many intrinsic qualities, characteristics and functions also give many Ceramic products buy common sense Poor consumers bring a series of difficulties. In the daily contact with ordinary consumers, it is often found that a considerable number of consumers have some misunderstandings in the consumption of building sanitary ceramics products, mainly in the following three points:
Jin Yi Tao Ceramics
One is to equate mandatory standards with green certification
In recent years, with the increasing shift in people’s consumption concepts and the increasing exposure of news media to harmful substances in ceramic products, consumers are paying more and more attention to the safety, health and environmental protection of ceramic products. Green ceramics have received unprecedented attention. . Especially from July 1 this year, the implementation of 10 compulsory standards for harmful substances in China's building materials products has set off a wave of green consumption in the ceramic consumer market.
At the same time, many smart manufacturers took hold of the implementation of radionuclides standards in ceramic products, and launched green concept cards. A large number of ceramic manufacturers regard the products' compliance standards as the products are green products, and they are interested in the ceramic market. Inadvertently misleading consumers, some manufacturers provide so-called green product evidence is a local building materials inspection department's test report, and some manufacturers provide a number of non-qualified associations issued green promotional logo, there are some manufacturers also No, it is only in product promotion and brochures that it is a green product.
With the best-selling market for green ceramic products, many manufacturers have adopted green as the selling point, playing green products, creating a misunderstanding in the ceramic market and consumers, and equating the mandatory standards with green products. In fact, this is A great mistake. According to the China Environmental Labeling Product Certification Committee, real green products must not only meet mandatory standards, but also be certified by the Environmental Labelling Products Certification Committee to obtain the “Ten Ring†environmental sign or “green eye†sign issued by the company. The product is the true green product. Faced with the concept of business sensibilities and some unclear green signs and certifications, consumers are required to identify genuine and fake eyes in addition to the three.
The second is to distinguish ceramics based on red and white tiles
At present, the ceramic tiles on the ceramic market can be divided into two categories according to the color of the bricks: red billets and white billets. This is determined by the different raw materials used by the manufacturer, but in recent years it has gradually formed among consumers. A "consensus": red billet is ceramic brick, is synonymous with low quality and low price; white billet is porcelain brick, is synonymous with high quality and high price. Even the brick between the red billet and the white billet is called an enamel brick. This misunderstanding has led to a serious understanding of the consumer's correct understanding of the properties of ceramic products, and it has also brought difficulties to the sale of red bricks. In fact, the national standard stipulates that the only criterion for distinguishing whether a ceramic product is ceramic or porcelain is its water absorption, and its water absorption is less than 0.5% which is a porcelain brick, and its water absorption greater than 0.5% is a ceramic brick. That kind of red billet is a good statement that Tao white billet is porcelain and red billet is not white billet is completely a distortion or misunderstanding of the nature of the ceramic.
Due to rich porcelain soil resources in southern China, the green and white brick blanks are mostly white. In northern areas, the raw material has a high content of iron oxide, so the green body is red. In fact, pottery and porcelain are products made of silicate minerals through the processes of raw material selection, processing, molding, firing, etc., and they have certain shapes and properties. Red and white billets are not high or low. Minute.
According to the consumer assistance expert of China Construction Sanitaryware Ceramics, the ceramic products of Italy and Spain, which are the world’s ceramic producing countries, are basically all red blanks. No one will pay attention to the color of the blanks, and the ceramic products entering the Chinese market are all red blanks. It has not been classified as ceramic or porcelain according to this, and after its paving, whether red
Billet or white billet, no one can see. Consumers must abandon the practice of distinguishing ceramic products by brick color, but according to the space and scope of their needs, the correct choice of ceramic products used is the key.
The third is that the larger the size of the ceramic tiles, the more stylish
Regardless of whether it is a floor tile or an interior wall tile, in recent years its specifications have been one year big, constantly expanding and expanding, and there has been a bad tendency to compete against each other, forming a phenomenon in the ceramic consumer market, that is to say that the specifications of ceramic tiles The bigger the more fashionable and more popular.
In February of this year, the industry giant Dongpeng Ceramics changed the specifications of the “Chinese Brick King†that it had maintained for 2 years from 1200×1600 millimeters to 1200×1800 millimeters, creating the world's largest polished tile; a month later, Shanghai Syme, who has always been on the small-size boutique route, has also changed his old face and launched the 1200×1800 mm “Qingtiangang†known as “the first brick in the worldâ€. In April, Xinzhongyuan Ceramics is not far behind and in a month. The company has successively introduced three types of large-scale super-completed glass bricks of 1200×1200 mm, 1000×1600 mm, and 1200×1800 mm. Known as the “world-class brick kingâ€... this super-sized wall and floor tile represents a company’s production. The ability of technology and equipment, but to a certain extent, fuelled and guided the consumption of ceramic products, so that our ceramic products continue to develop in the direction of large specifications.
At present, the residential area of ​​most Chinese residents is between 100-200, and the area of ​​a house is also several tens of square meters. If large-sized floor tiles are used, although there are fewer joints between tiles, there is no ceramic tile. Necessary contraction joints also make the floor appear rigid and single, making it difficult to carry out pattern combinations and changes, and does not meet the requirements for decoration and aesthetics. In fact, in Italy, Spain and some other ceramic producing countries, most of their ceramic tile consumption has remained in the small size. Few 800×800 mm tiles have received much attention.
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